Greetings. Please carefully read and answer the following short essay questions. "Open book exam does not mean rewriting what is in the Book." Your understanding and thoughts will be combined to provide the best answers. I personally believe in the importance of both your understanding and thoughts. The following questions are short essay questions that require responses of approximately 500 words each. All questions carry equal weight.
First question: Scranton, a hi-tech global company with a historically low profile, has recently gained more recognition through its "Let's Make Things Better" global brand campaign. Prior to this campaign, individuals might have been aware of the Scranton brand name, but not knowledgeable about the extent of its product range, possibly associating the brand with traditional technology. In your opinion, what did Scranton do to establish a strong br
...and presence and become well-known by everyone?
Second question: Not every product becomes a brand, and your company has numerous products to sell.Share a success story from within your company about the process of transforming, building, or re-launching a brand.Explain the steps taken towards achieving this transformation or the launch of a new brand into the market.Please provide information about what you think caused this brand to fail in the market according to your understanding of the branding cycle and your perspective?
- Could you please discuss the primary issue your company faced and how it was resolved during the re-branding or re-launch of the brand? Furthermore, explain how your company maintained competitiveness in the market following this process. In addition to that, kindly answer the following question: According to your viewpoint and with illustrative examples, should a company o
its brands be branded first? Please provide reasoning for your response. Additionally, supply details about your company and its various brands. Elaborate on the strategies employed by your company to establish branding for both itself and its products. Lastly, analyze the advantages and disadvantages of prioritizing branding for the company as opposed to focusing on branding individual products.
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