Pros and cons of the promotional mix Essay Sample

advertisement space.

Advertising is impersonal, so it's not feasible to answer all customers' questions. Alternatively, sales representatives are a well-known method of reaching audiences. However, their role differs significantly from that of advertising in terms of functionality.

Essentially, advertising aims to increase awareness while sales promotion aims to increase sales. Sales promotion involves directly communicating with potential buyers in order to make a sale. Initially, personal selling may involve building a rapport with the potential buyer, but ultimately it always ends with an attempt to "close the sale". (Source: http://tutor2u.net/business/marketing/promotion_mix)

When using ASP, each component has its own strengths and weaknesses. For situations where a complex and detailed product needs to be explained, force selling is most advantageous. This is due to its highly interactive communication, allowing for two-way communication and providing answers to all customer inquiries. Not only does force selling facilitate sales, but it also helps build relationships.

Merchandising is the most efficient way to close sales when a long clip is needed due to the relationship built with customers. However, personnel selling can also be effective, but may have disadvantages in certain circumstances. Personnel selling tends to be more costly as it requires paying rewards to the salesperson and absorbing hidden costs.

A vast workforce is challenging to allocate in the market, making personnel merchandising unsuitable for businesses with thousands of important clients. To increase sales, companies can utilize sales promotion, which provides incentives to customers or distribution channels to stimulate demand for merchandise. One common example of sales promotion is in-store presentations.

When promoting sales, using competitions and monetary incentives such as 50% off and buy-one-get-one-free are effective methods for achieving a high success rate. These promotional

incentives targeted towards specific products can quickly increase sales.

Shopping complexes frequently use gross sales promotions to attract customers by offering significant discounts for a limited time. However, relying on sales promotions in the long term is not effective as customers become accustomed to them. While they initially increase sales quickly, excessive use of such promotions can harm the brand's image. Public relations, on the other hand, involves managing a company's reputation through media coverage to create the desired image.

The Chartered Institute of Marketing stated in 2001 that customer concern can be maintained by utilizing public relations, which is viewed as more credible because it originates from a third party. Moreover, it is less expensive than other elements in the promotional mix and has the potential to attract numerous customers if promoted effectively through suitable media channels. Nevertheless, public relations has its drawbacks since we have no authority over what others say or write about us. As a result, unfavorable news regarding our business may spread without any course of action available.

In decision-making, each element has both benefits and drawbacks. It's up to the seller to establish and implement an optimal marketing mix that boosts a company's brand recognition and revenue. Focusing solely on one area when promoting is not ideal; instead, we must strive for equilibrium across all aspects of the marketing mix in order to meet the product and company requirements.