Advertising or Free Speech Essay Example

align="justify">I strong believe that nowadays, consumers are turn to more and more focus on the brand image beside the quality and price when they choose to purchase a product of service. But quality and price is still the major factors that would affect consumers’ buying decision I think the historic “made in” question is now not being replaced by a “made by” inquiry yet, even though consumers are more and more focus on the brand name of a company but the nation image is remain the most major consideration. ) Given the principles noted in the case, how can companies comment on their positive actions to promote human rights so that consumers will think well of them? Would you propose that a company (a) do nothing, (b) construct a corporate code of ethics; (c) align itself with some of the universal covenants or compacts prepared by international agencies? The two basic princeples of global compact of human right: Principle 1: Support and respect the protection of international; human rights within their sphere and influence.

Principle 2: Make sure their own corporations are not complicit in human rights abuses. The example from the case: In 2003 the company employed 86 compliance officers (up from just 3 in 1996) to monitor its plant operations and working conditions and ensure compliance with its published corporate code of conduct. I would propose that company should do both (b) and (c). e) What does Nike’s continued financial success, in spite of the lawsuit, suggest about consumer reactions to negative publicity? Have American media and NGOs exaggerated the impact of a firm’s labor practices and corporate ocial responsibility on it sales?

How should managers of MNC respond to such negative publicity? I think there many resons that result in Nike still performing a financial success, a good business strategy setting is one of the significant reason, although Nike is facing countless criticisms of their human resouce policy in foreign, there is no doubt that Nike has a very good business strategy to operate their business worldwide. The other important reason that make Nike still successful is Nike redeem its negative publicity in time.

After a plenty criticisms, Nike has done a lot of work to fix their company image such as practice CSR, collaborate with some NGOs, to advocate physical activity among youth. Yes, I think American media and NGOs have exaggerated the impact of a firm’s labor practices and corporate social responsibility. But I think the objective is good, enhance the impact of CSR could make those MNCs to respect the principles. I think mangers of MNCs should try hardly to reduce their company’s negative publicity by promte a reasonable CSR practices.