Grunig and Hunt’s Four Models of Public Relations Essay Example

The four theoretical accounts of public relations developed by Grunig and Hunt (1984) are widely used in the field, as they help to simplify complex subjects into four key areas that can be addressed independently. These models can be used by corporations when establishing their CSR efforts. For example, the first area, Press Agentry, deals with promoting activities that gain attention, such as widespread advertisement of a specific project (like BP's cleaner fuel promise). While Bransonesque stunts may not be appropriate for establishing socially responsible practices, a broader approach can be valuable. The second model addresses the complexities of one-way communication for modern businesses. An excellent example is Shell's surprising commitment to environmental transparency. For companies desiring an ethical reputation, similar strategies must be employed, whether they are communicated through major media outlets or the