Sony Playstation 3 Analysis Essay Example

already collected.

Secondary data is readily available to organizations when researchers need quick access to information. For example, if the Sony PS3 needs to conduct research under time constraints, it can rely on secondary data. This approach not only saves time and research costs for the company but also enables the unobtrusive utilization of pre-collected data through various means.

Secondary data, already collected, can save time for companies or organizations conducting further research. It is considered reliable as it has been tested and verified by others. However, the drawback of secondary data is the potential for incorrect or low-quality information. For example, Sony PS3 could rely on secondary research to save time and costs associated with primary research. Secondary sources often yield more effective data compared to primary research in terms of quality and performance.

Primary data can sometimes provide more accurate information than international agencies or government researchers who may lack intelligence. However, secondary data can be even more accurate than primary data because governments, organizations, or government agencies hire the right individuals to conduct the research.

Disadvantages of Secondary Research

One of the main problems with secondary research is the definitions used by researchers. When conducting this type of research, businesses like Sony PS3 need to be aware of the definitions or terms used by previous researchers. If these researchers do not fully understand or correctly interpret the terms used, it will lead to data misinterpretation, which is detrimental to the business. If incorrect data is used by previous researchers to perform their operations, it will result in significant losses for both the business and its competitors, as they also rely on each other's resources at various points

in time.

For example, if the Sony PS3 company is conducting secondary research and comes across unfamiliar terms, they should strive to understand the correct definitions of these words. This will make it easier for third parties who rely on the information. Conversely, if the researchers encounter terms that are misplaced, it will be difficult for them to interpret the collected data, resulting in wasted time and potentially unreliable results. Measurement Errors: This type of error is very common and often occurs due to similar numbers. These errors can arise from laziness or absentmindedness. They can be a significant problem when using the obtained data. For instance, the Sony PS3 company may be conducting desk research on the number of individuals who own the console.

When conducting desk research, researchers need to be aware of numerical errors in data from the media. This type of error can be very problematic, as it can drastically affect the analysis. For example, if the media states that the number of individuals with a console is 130,000 instead of 1,300,000. Researchers should be cautious and find effective solutions to address such mistakes. Additionally, researchers must also be mindful of source bias when utilizing data from the media.

Many sources of secondary data serve specific purposes and may only be used for one or two purposes. This is due to researchers' biases, as they often conduct research for personal use or organizations. In many cases, biased data is published to meet the needs of government, businesses, stakeholders, customers, and the general public who utilize the obtained data. Time scale is an important factor in obtaining secondary data, as information obtained a long time

ago may be less relevant for researchers. For example, researchers studying Sony PS3 may come across data obtained three years ago during their secondary research.

This data is not important to the business because it is outdated and the issues it addresses have already been resolved. However, if the business were to use this data, it could seriously harm its activities and analysis of the obtained data.

Uses of Secondary Data

Issues: Secondary research is typically conducted to initiate a project that helps researchers identify and address areas that are lacking. For example, Sony PS3 conducts research to enhance the value of their product.
Background: This is crucial for researchers as it provides a valuable method of obtaining historical records for marketing projects.

Having access to information such as the performance and profitability of a product or business is crucial. It enables the business to have a clear understanding of its capabilities. Evidence in this regard, in the form of statistical data and supporting reports, particularly from sales records, is highly important.

For instance, secondary research is utilized by the Sony PS3 to predict upcoming trends, such as the increase in sales of its products and accessories. The marketing mix plays a crucial role in implementing various strategies, as it offers valuable insights and evidence. It aids in determining the type of product to be developed by referencing information found in journals, which contain innovative technological techniques. Additionally, it can also impact sales by incorporating promotional activities like advertising.

Another important aspect is that it can be utilized to determine the pricing of products manufactured by Sony PS3.

Types of Secondary Data to be Used - Internal Data

Internal business data: this can

be considered dependable for businesses as it involves reviewing sales figures from previous periods. This is usually done by examining the company's trading profit and loss account. The records are maintained by the company's staff.

Senior management first accesses these results, and later they are stored and analyzed by the business for future planning. Accounts and Financial Reports primarily include sales amounts and the amount of money earned from product sales, which is referred to as profits/revenue. Typically, the sales department, which has its own staff, is responsible for conducting this.

Financial information in the reports may consist of income from customers, payments to suppliers, employee expenses, and operating costs. The Sony PS3 company makes use of ICT as a technological tool for analyzing and presenting financial reports in various formats for researchers' convenience. This type of information is typically included in the company's annual reports. Customer data, including sales, deliveries to customers, and their purchasing habits, is also part of the financial records and is directly obtained from internal sales records.

Customer information is primarily obtained through primary research or sales transactions with credit or debit cards. The Sony PS3 builds a collection of data over time, using surveys and reports from past research projects. This type of data is crucial for obtaining internal secondary data. It serves as a reference point for evaluating new projects and future development.