Mcdonald’s Seniors Restaurant Essay Example

of getting her customers to continue to purchase, by implementing a Bingo game, may also backfire. In theory, this would make customers continue purchasing at McDonald’s, but it also raises a dilemma of putting off other paying customers, and the goal of a fast-food restaurant should be to have a steady stream of paying customers throughout the day. Aham theorizes that Bingo would be a way to pick up business during the 9 a. m. through 11 a. m. lull in profits, but she also faces potentially overcrowding the restaurant, although she thinks this has yet to be a concern.

Another concern Aham should evaluate, and one she likely has included in her marketing strategy, is that she is attempting to please her existing customer base by setting up a Bingo game system. After all, it is about ten times as expensive to gain new customers as it is to retain an existing customer. However, it will not do Aham any good whatsoever if she alienates the majority of her younger patrons and her McDonald’s restaurant gains a reputation of only catering to one age demographic, no matter how friendly, clean and courteous they are.

After all, Aham’s goal should be to raise a profit as one of her main objectives, and if the younger crowd doesn’t show up anymore, then customer satisfaction will dwindle along with her profits. When Aham comes up with her eventual marketing strategy planning, it would likely be a better idea to think like a mass marketer rather than targeting the senior group. To do this, she should focus on the “Marketing Mix” to anticipate the needs of

all of her customers and delight them equally, rather than risking alienating a younger demographic.