Introduction
The case of FinePrint Company is about deciding if John Johnson, the owner, should accept a discounted special pricing order and consider outsourcing some of his printing.
In this report, we will identify and assess different issues, provide alternatives, make a recommendation for John Johnson, and conclude.
Issue Identification:
In this case, John Johnson received a call from Abbie Jenkins, who needed a one-time print job for her 25,000 brochures. Abbie mentioned that she could only pay $10 per 100 brochures, which is significantly lower than John's usual rate of $17 per 100 brochures. At the time, John knew he was unable to handle Abbie's printing job due to capacity constraints.
John promises Abbie that he will investigate the matter and inform her later since he is interested in collaborating with her. Additionally, Erne
...st Bradley from SmallPrint Shop reaches out to John Johnson. Recently, Ernest has been experiencing a decline in customer numbers, resulting in difficulty sustaining his business. He contacts John to inquire whether FinePrint Company would be interested in subcontracting certain tasks. Ernest proposes that John and FinePrint Company could produce a monthly quantity of 30,000 brochures at a rate of $8 for every 100 brochures.
Later, we will analyze and calculate the operating costs and income for each alternative in order to determine the best option for FinePrint Company. This evaluation will help us identify which alternative will maximize profitability. The list of options available to John Johnson and FinePrint Company can be found in Appendix 1.
Option 1- John Johnson will reject both offers. He will refuse Abbie's print job and decide against outsourcing it to SmallPrint Shop. By
sticking with FinePrint Company's current capacity of producing 150,000 brochures per month, this choice would generate a total operating income of $3,000. Option 2- John Johnson will agree to and undertake Abbie's print job without outsourcing it to SmallPrint Shop.
At their current production rate of 150,000 brochures per month, FinePrint would have to decline orders for 25,000 brochures in order to accommodate Abbie's request. This choice would result in a total operating income of $1,500. Another option is to accept Abbie's print job and delegate it to SmallPrint Shop while outsourcing 25,000 brochures. This decision would allow FinePrint to continue handling their current workload while earning a total operating income of $3,500. Alternatively, they can decline Abbie's print job and outsource it to SmallPrint Shop.
By selecting this choice, FinePrint Company can avoid reducing their monthly capacity from 150,000 brochures to 120,000 brochures in order to complete Abbie’s print job. However, they can outsource the production of 30,000 brochures to SmallPrint Shop. This option results in a total operating income of $2,400. Based on the alternatives provided and the calculations in Appendix 1, it is recommended that FinePrint Company accept Abbie Jenkins’ print job. However, the task should be outsourced to SmallPrint Shop (Option 3). By doing so, FinePrint Company would achieve the highest operating income ($3,500).
This report analyzes the FinePrint Company and its options, including accepting a discounted order and outsourcing printing. By doing so, the company can meet current customer needs, satisfy Abbie's order, and fulfill SmallPrint Shop's requirements. All parties involved benefit from this option. Ultimately, the analysis concludes that the FinePrint Company will maximize its income by accepting Abbie's order and outsourcing
to SmallPrint Shop.
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