MKT Ch. 1 Practice Quiz – Flashcards
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spatial separation
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The fact that US car companies are located in the upper Midwest while their customers are located throughout the U.S. is an example of:
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command economy
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An economic system in which government officials determine production levels is known as:
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sales era
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The owner of a company that produces electronic circuit boards sees many competitors with extra capacity and says the "only hope is that our sales manager, who makes all of our marketing decisions, will find a way to sell more boards." It seems that this company is run as if it were in the:
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a motorcycle producer
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A marketing manager made a speech in which he described his organization as having "really embraced the marketing concept over ten years ago." A critic in the audience argued that the manager didn't understand the "socially conscious" view of the marketing concept. Given the critic's argument, the marketing manager may work for:
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"If we produce a good product, customers will find us and buy it."
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Which of the following is the BEST example of management thinking during the "production era"?
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marketing exploits the poor and the uneducated
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Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?
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what is "good" for some producers and consumers may not be good for society as a whole
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the term "micro-macro dilemma" means that:
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advertise how a product meets customers' needs
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A firm with a marketing orientation is most likely to:
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the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits
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Customer value is:
