In which of the following instances is being a first-mover NOT particularly advantageous? – Q/A (Question and Answer)
Question
In which of the following instances is being a first-mover NOT particularly advantageous? – Q/A (Question and Answer)
Test Answer
Answer:
When markets are slow to accept the innovative product offering of a first-mover, and fast followers possess sufficient resources and marketing muscle to overtake a first mover.
Recource MP&S ch. 5-6
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