Zara Case Study Argumentative Essay Example

production. This ensures that they prioritize the well-being of their brand in every aspect of their international marketing efforts. One major advantage of this marketing structure is the company's ability to quickly adapt and make changes, which is crucial for dominating the global market. Zara excels in this area.

Zara stands out for its frequent style changes, unlike other companies that stick to the same designs for long periods. This adaptability is crucial to their success as it enables precise product marketing. They heavily promote their designs prior to making them available in stores, leveraging their swift production capabilities and gaining a competitive edge.

In contrast to heavy investments in commercials, Zara's advertising strategy prioritizes enhancing in-store customer experiences and expanding product offerings and store locations. Their international efforts are customized for each country, taking into account unique trends and price preferences, which showcases their expertise in the marketing mix. It is worth noting that Zara achieves higher success in countries with a significant amount of foot traffic.

The success of Zara's stores in locations such as New York City can be attributed to their ability to cater to the needs of consumers in those areas. However, some stores in smaller areas have encountered difficulties. One factor contributing to their success in larger cities is that Zara offers products at a discounted price compared to upscale stores. They are renowned for providing affordable yet high-quality goods. Nonetheless, Zara does not employ the same sales strategy in every country they venture into. The company diligently examines and conducts research prior to entering a new market, aiming to comprehend the particular consumer needs and profiles of that specific market.

The company

is intriguing due to its extensive global presence, requiring them to comprehend various nations. Merely being aware of the concerns of German shoppers about increasing prices is insufficient. They must also understand the desires of people in France, who have different preferences. For example, in France, constant variety in clothing holds greater significance.

They acknowledge that when targeting customers in Japan and across Asia, their focus is on capturing the younger demographic. The design and execution of their strategies clearly demonstrate this. Zara's triumph in the American market is worth mentioning as well. While Americans generally prefer to make bulk purchases, they are not as fashion-forward as Italians. Overcoming this challenge has been achieved by the team at Zara.

The company stands out by meeting customers' evolving needs in multiple countries, resulting in higher store visits compared to Zara's rivals. They are a stylish brand that creates garments to enhance individuals' fashion sense. What sets them apart is their comprehensive control over all aspects of operation, from production to design. Additionally, they offer cost-effective alternatives that embody exceptional fashion value and have successfully positioned themselves as astute product distributors. Their stores are strategically located in prime locations like uptown Manhattan and London.

However, the company does have weaknesses such as providing clothes of satisfactory quality rather than outstanding quality and lagging behind industry competitors in terms of advertising efforts. They also have a reputation for imitating current trends instead of establishing their own unique styles. Despite having a limited number of stores, the company has not fully capitalized on the potential in the US market yet.

Nevertheless, with the global clothing market expanding rapidly, there are opportunities for

companies to enter emerging markets worldwide. On the other hand, Zara faces competition from industry giants like GAP who possess more resources and growth potential.
Furthermore, Zara faces the risk of competitors imitating their designs, which is a prevalent challenge in the apparel sector. As the recently appointed marketing director at Zara, my primary focus would be on enhancing business expansion, ensuring customer contentment and loyalty, and securing sustainable profitability for shareholders. This entails accelerating our establishment in the American market and swiftly attaining a robust market standing there. Moreover, I would explore potential franchising prospects in smaller markets to effectively broaden our brand's influence and generate immediate growth.

In light of the changing world and the growing importance of technology, it is vital for Zara to establish a strong online presence. Despite challenges faced by some internet-based companies, Zara has an opportunity to thrive due to its established position in the retail industry. Moreover, prioritizing advertising and promotion efforts will further strengthen our online presence. While excelling in various aspects currently, there is still room for improvement to compete with other companies. Human resource development is an area where Zara can significantly enhance performance and as the head of development, my main focus would be on supporting employees' career advancement within the company.

Having a plan in place like this would be crucial as it would provide motivation for all workers and foster a more cohesive atmosphere resembling a family dynamic. By implementing such a plan, individuals would feel a stronger sense of belonging and not just perceive themselves as insignificant contributors. While Zara has many commendable aspects, they would greatly benefit from adopting a fresh perspective

on the market.

Despite having numerous opportunities, the company is failing to fully capitalize on them, resulting in lagging behind its competitors. However, with improved name branding and a more effective promotional strategy, this company has the potential to excel and surpass its previous performance. It is imperative for the company to harness these abilities and make significant strides in the retail industry.