Marketing Analysis Analysis Persuasive Essay Example

materials may negatively impact profitability and result in higher product prices, potentially discouraging consumers from choosing our products over competitors'. Moreover, there is a risk of competitors imitating our offerings.We must also acknowledge that these challenges could decrease our market share for this product (ritualistic, 2012) (NYSE). Procter & Gamble Co.(P&G) aims to broaden the customer base for Tide OX multi-purpose stain remover by making it convenient for customers from different segments to use it. These segments can be categorized based on geographic, demographic,cryptographic,and behavioral variables. We have identified specific target segments such as housewives, laundry users,and single individuals within certain age groups for our multi-purpose stain remover advertisement campaign.The text describes individuals who are 18 years of age or older and frequently use stain removers for various purposes.These purposes include cleaning clothes,carpets,curtains etc.They are open to trying affordable organic brands instead of chemical-based ones, as there is a high demand for these types of products. The table labeled "Table 1" illustrates our market segmentation strategy targeting the laundry business sector through a pie chart. This sector represents over 50% of the total market segmentation because many laundry shops require multi-purpose stain removers for their daily washing tasks. Our range of industrial laundry care products is designed specifically to clean, disinfect, soften, and protect all types of fabric. Goodman Chemicals Corporation prefers using organic products without chemicals due to their increasing popularity in the current market. The laundry industry falls under business-to-business (B2B) segmentation between P&G and laundry shops in terms of segmentation categories. This is because most laundry shops need a multi-purpose stain remover for effective daily washing tasks. Housewives play an important role

in the consumer market for fabric products as they have familiarity with specific brands; however, this familiarity may make them hesitate to try new products. This behavior falls under behavioral segmentation which divides markets based on customer knowledge, attitudes, or product usage patterns. Interestingly enough, housewives from Generation Y show a higher willingness to try new products in the market.If they are satisfied with their experience, single individuals tend to share it with family members, neighbors, and individuals within their community. This demographic can vary in age, gender, income, occupation, religion, and more. Our product is perfect for this demographic as it is convenient and user-friendly. It remains effective even outside of typical working hours so users can bring unfinished tasks home and complete them. Many single individuals face the challenge of removing coffee stains from their sofa cushions or carpets. Luckily our versatile product is designed to solve this problem. In the Malaysian market brands like Breeze, Presto and Softly are well-known for their stain remover products. While Tide Ox Multi-purpose stain remover does not currently have a slogan we have created one: "Remove stains in an easy and healthy way!" Our positioning strategy will primarily focus on branding since P&G Company has established a strong reputation within the household and consumer market.P&G Company is widely recognized by families worldwide as one of the leading retail goods companies with diverse revenue sources across various locations.Under the leadership of its new CEO Mr.Leaflet,P&G appears to be on track for a successful financial performance.P&G's new product initiatives and cost reduction efforts are expected to drive sales and earnings growth,resulting in the company holding an above-average position

in the marketCompetitors in Malaysia's homemade fabric market, such as Prosper, Breeze, and Softly, receive positive reviews from consumers due to their favorable positioning. P&G's versatile product is appreciated by users for its ability to be mixed in different concentrations and used as a presoak or spot remover on upholstery, carpet, or clothing. For instance, Prosper Laundry Stain Remover is known for its slogan "Don't Just remove stains, obliterate them!" This stain remover effectively tackles various stains including blood, chili sauce, grass stains, cooking oil, and milk. Another competitor in this market is Presto laundry remover which quickly eliminates stains within minutes before washing. They offer two options for stain removal: Presto spray for better coverage and Presto gel for concentrated stain treatment. However, ALL Ox-Active Multi-purpose Stain Remover produced by Milliner Home & Personal Care in the USA has failed in the market due to negative consumer reviews caused by problematic ingredients that are banned or contaminated. The Sun Products Corporation manufactures this product with poor ratings in environmental and social practices. It is important to highlight cultural and behavioral factors in a product's success according to Marketing Mix Strategies as the quality of a product directly impacts customer satisfaction and performance.The Tide Ox Stain Remover is a versatile stain remover that can be used on various surfaces throughout the house, including wet, moderate, and dry areas. Previously, it was not recommended for use on materials like wool, silk, and leather meant for dry cleaning only. However, after extensive scientific assessments, the company has introduced a new ingredient that allows safe usage on such materials. This ingredient speeds up evaporation without causing harm. The

new formula improves performance at a lower cost and contains organic ingredients suitable for female users or those with sensitive skin.

In Malaysian culture, laundry services are not commonly used unless necessary. However, people in Malaysia prefer to do their own laundry and have a high usage rate of stain removers. This is particularly true for white-collar workers who appreciate the simplicity, convenience, and time-saving benefits of using stain removers. To meet this high demand rate, the company increased the volume in each unit which reduces the need for frequent store visits and gives an impression of ample supply.

In addition to increasing size and volume to save packaging materials and reduce resource waste,Tide has also upgraded the container material to a bio-degradable plastic,making it more environmentally friendly.The brand's outstanding performanceand emphasis on product safetyhave significantly contributedto its reputation.Tide prioritizes the safety of humans and the environment before launching. They also improve their reputation by offering free laundry services to those in need through their program "Tide Loads of Hope." The company's profitability and market success heavily depend on price. In Malaysia, they will implement market penetration pricing for Tide Ox, setting the price at 29 units per package. This strategy caters to various customer segments such as housewives, single-users, and the laundry segment. Housewives are particularly price-sensitive and look for ways to reduce expenses regardless of income or allowances. Promotional items and discounts are attractive as they lower the average unit price and encourage more purchases. The laundry segment represents over half of the market segmentation and is highly sensitive to prices due to its impact on cost-effectiveness and profitability. Single-users prioritize stain remover effectiveness and

affordability when making purchasing decisions, making Tide Ox Stain Remover appealing to them. While Tide Ox is high-quality, there are alternative environmentally-friendly and skin-safe options available like Scooter laundry soaker and stain remover (appendix 4).When consumers search for products with these characteristics, they may compare two options. However, the advantage of Tide Ox Stain Remover lies in its price. Scooter's stain remover weighs one kilogram and costs 29.90 MYRA, while Tide's stain remover weighs 3.4 kilograms and costs 29.99 MYRA per kilogram, making it more affordable.

Good-value pricing refers to a product that offers the right quality at a fair price. Comparing Tide and Scooter's stain removers, Tide's price aligns with good-value pricing.

The channel design for this household product will focus on intensive distribution since it falls under the category of household products. Our company selects channel partners based on various factors including easy accessibility for customers and prospects.

In the local market, we choose retailers or distributors located in the same area who have a strong presence in the local market. For international sales, we prefer distribution networks that cover large portions of those markets.

In order to provide excellent service to our customers, we actively seek distributors who sell similar products. These distributors possess the necessary knowledge and skills to effectively market and sell our products.

To tap into their customer base and expand our business, we also offer sales incentives.

Our company has a dedicated team that monitors the performance of our channel members.
Utilizing partner relationship management (PRM) and supply chain management (SCM) software, we prioritize improving our relationship with channel partners. We motivate them through financial incentives and higher profit margins, ensuring their enthusiasm in selling

our products compared to competitors'. With numerous similar products in the market, we strive to make ours stand out by appealing to customers. We also acknowledge the constant influx of new products and work towards ensuring retailers are enthusiastic about promoting ours. Capturing the enthusiasm and loyalty of channel members is vital for successful product distribution due to significant investment in distribution activities.

Efficiently transporting goods from their point of origin to their destination plays a key role in logistics operations. In managing logistics activities, this involves choosing transportation modes, determining shipment routes, and selecting carriers. Effective decisions are crucial for controlling overall expenses.

When considering a shipping solution for our company, several criteria need to be taken into account. Firstly, we must prioritize optimal service selection by choosing the best carrier based on cost and delivery commitment. Logistic reporting also plays an important role as it enables us to generate reports with logistics analytics whenever necessary, reducing after-sales service call time.When it comes to international shipments, speed and compliance with government requirements are crucial considerations. Additionally, setting up shipment notifications is essential for improving customer satisfaction by providing comprehensive information through email. Furthermore, implementing a shipment tracking system is necessary for easy access to shipment history, delivery status, and tracking numbers, ultimately saving time on customer service calls.

In order to enhance recognition of our new product and drive sales growth, we have planned an advertising campaign that aims to raise awareness about our products and services in order to attract customers. There are various avenues available for advertising including newspapers, magazines, television, and the internet. Newspaper ads effectively reach a wide range of customers while specialized

magazine ads allow for quick targeting of specific markets. Radio ads are effective when the target audience listens to a specific station. Television ads utilize movement, color, sight, and sound to persuade customers and reach a broad market. Internet advertising through search engines and social media platforms like Google and Facebook provides a cost-effective method for attracting new customers.

Companies can also employ sales promotions such as discounts or "buying 1 free 1" deals in order to motivate consumer purchases. Demonstrations at shopping centers on weekends generate interest and sales among families seeking everyday essentials.The company's public relations is responsible for managing communication between individuals/organizations and various media channels, including online platforms like social media, press release websites, online newspapers, and idee. In today's fast-paced world of breaking news and asymmetrical public relations, it has become increasingly crucial to manage these messages effectively in order to allow feedback from the public to reach the company. The significance of communication with both internal and external audiences cannot be overstated. Thanks to advancements in technology, one-on-one communication on a large scale has become possible. As a result, direct marketing will be employed to elicit immediate responses, while feedback forms will be provided to consumers in order to gather their input for marketing research purposes.