yearbook writing – Flashcards
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            associated press
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        -largest wire surface in world -supply news to other news organizations
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            what does the associated press publish?
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        ap stylebook  -helps maintain consistency
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            news writing vs. academic writing
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        -audience: news is broad, academic is narrow  -purpose: news is to inform and entertain concisely and quickly, academic is to argue a point or fulfill the requirements of assignment  -structure: news is short and concise sentences (short paragraphs), academic is longer and complex (topic sentence paragraphs)  -style: news uses ap style, academic uses mla and chicago -quotes and attributions: news does not integrate quotes and is in one sentence, agamic integrates quote with parenthetical citation
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            writing in yearbook
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        -headlines -caption  -body copy
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            identification caption
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        only the person is identified, no other info
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            quote caption
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        the caption is a quote from the person in photo
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            sentence caption
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        identifies up to five people in present tense and describe action
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            expanded captions
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        add two more sentences to basic sentence caption
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            expanded caption formula
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        -1st sentence: WWWW, present tense, action lead  -2nd-3rd: give background info in past tense  -4th: end on quote
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            collection captions
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        single caption used to describe a package of photos with similar theme
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            numbered captions
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        photos are grouped and numbers are used to show which captions go with which photo
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            elements of successful story
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        -compelling  -relevant  -details  -complex  -perspective -engaging lead
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            hard news
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        -tell about current event that affects audience  -timely, concise, important info first
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            soft news
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        -features -appeals to the emotional side of audience
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            inverted pyramid
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        -hard news  -most important stuff in first sentence, smaller details last
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            hourglass
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        -hard/soft news -summarizes like inverted pyramid then shifts to long narrative story  -tells story until reach present for big picture
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            focus story
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        -soft news  -begin with focus lead on one character or situation  -middle starts to pan out  -end with resisting focus lead
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            q and a
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        -soft news
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            summary leads
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        -used for hard news for inverted pyramid  -convey WWWWW
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            anecdotal leads
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        -draws reader in with mini story, focusing on one person  -soft news, focus story
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            nut graph
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        -always follow anecdotal leads -in a nut shell paragraph
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            primary headline
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        the teaser, intrigues reader verbally/visually, larger
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            secondary headline
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        the teller, has subject and verb, provides specific focus, eliminates small words
