Virtual Reality Glasses, The Technology Of The Future Essay Example
Introduction
Virtual reality is a headset device which is one wears over the eyes the same way as a pair of glasses. This device normally blocks all the external light enabling the person using it to see an image clearly and on a very high-definition screen exactly in front of one’s eyes. Although this technology is still infant, remarkable rush towards adopting it has already been recognized. It is this technology that will inspire 3-D environment viewing making it easy for people to fully explore the world around them (Biocca & Delaney, 1995). The Attention Interest Desire and Action (AIDA) model which is an advertising tool enabling people to view and learn more about various products in the market will play a great role in ensuring that this technology is fully adopted come 2020. The AIDA model is broken
...into four stages which enables the adverts more realistic and draws attention of the viewers (Sharma, Srivasta & Joshi, 2015).
The Attention portion normally takes place at the beginning of marketing message and it gives the prospects of the product a reason to follow what is been advertised. In the case of the Virtual Reality glasses, this stage of the advertisement will provide a clear explanation of the problem that this technology will solve. It will draw the prospects to a notch of wanting to know how this technology will overtake other technologies in the social media platform. The Interest will help to explain to the prospects how the technology will solve the already identified problems and also simplify the way things are done (Biocca & Delaney, 1995). Since tools created in this technology are by far muc
more portable, it will help in solving the problem of moving around with huge machines and this will make the prospects want to adopt the technology.
Desire here will be aimed at showing the prospects how the promoted technology will help in solving their problem. It will also give the features of the product and also show the benefits one will get upon adoption of the technology. The virtual technology will as it is will become part of the day-to-day lives of people since the designs will be small and people will be in a position to put them on and be fashionable in a way which is non-geeky (Biocca & Delaney, 1995). Action will on the other hand persuade the prospects to adopt the technology immediately. It also gives the benefits to be given to those who will adopt the virtual reality technology within the given time frame. It is estimated that by 2020 about 38 million VR headsets will be posed by people and this means that the technology will have already hit the market. This is because it will mean that the annual expenditures on the hardware will be not less than $2.7 billion (Sharma, Srivasta & Joshi, 2015). This will mean that this technology will be already mature and strong enough to mainstream the market.
Trend Force claims that the virtual reality software and hardware value in the market will be around $70 billion come 2020. Their forecast still shows that VR hardware will have raised $20 billion sales in five years’ time from now, with the software industry getting around $ 50 billion direct from the VR services and products. To strengthen
this fact it has been documented that many big names have already announced the launching of virtual reality goggles in early 2016. These are the Sony, Oculus and Valve/HTC. This therefore clearly shows how this technology will have fully penetrated in the market overtaking the others (Sharma, Srivasta & Joshi, 2015). Social media will also play a great role in expanding the market ventures of this technology come 2020.
References
Biocca, F., & Delaney, B. (1995). Immersive virtual reality technology. Communication in the age of virtual reality, 57-124.
Sharma, S., Srivastava, S., & Joshi, A. (2015). Advertising through Sponsored Search and its Optimisation. International Journal of Economics & Management Sciences, 2015.
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