Verizon Direct Marketing Essay Example

of phone calls. The telesales was very popular and successful at one time but to as much now. If done correctly it can still be used.

Calling customer's that have an interest in a product, or existing customers with a hope to retain is one use of telemarketing calls. As an existing Verizon customer I know that I am part of their target market to retain customers. I receive specials and coupons in my mail or Emma box regularly. This can cause some annoyance but it is nice to see things that will benefit me such as free movie trials. Direct marketing may be more successful with the older generation by telemarketing if they are not comfortable with technology. M generation is always on the go and wants things fast and direct.

Research has prove that customers that view different platforms of marketing are actually more profitable (Basset, G. , 2014). That being said marketing should continue in all forms of media outlets. With so many forms of direct marketing available and more growing as technology does, it's becoming a very popular tool for companies to use. The use of direct marketing can be measured as well and this will help with its success. For example, if Verizon were to send 1000 flyers out with a promotional code but only 10 people responded then this would show that either the message was not attractive enough or the target market was wrong.

This allows for companies to change their approach. Prior to getting to this point forecasting is done as well. Forecast of products sold during this time, what demographic of customers buy during a certain

time frame and what products they are looking to buy. The forecasting process is never exact but it will eliminate wasted money put into direct marketing that does not bring in customers. In conclusion, direct marketing has grown worldwide and especially with Verizon. It went from calling every potential customer soliciting the same information to strategically marketing specific demographics and using different media formats.

Customers have more choices and will do their research to find the best deal. Marketing directly to them with a product they have shown interest for online is a smarter approach than waiting for them to find who they wan to purchase from. The techniques and media platforms used for direct marketing continues to improve as technology advances. I feel that Verizon is making the best moves when it comes to targeting a market group and using different platforms. The area that Verizon needs to improve on is with retaining their existing customers.