Venture Capital and Low Cost Production Essay Example
Venture Capital and Low Cost Production Essay Example

Venture Capital and Low Cost Production Essay Example

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  • Pages: 2 (519 words)
  • Published: June 11, 2017
  • Type: Case Study
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DermaCare is positioned for success as a business with several strategic initiatives. They have secured patents to safeguard their intellectual property for both DRTV sales and retail distribution. Moreover, they have successfully sourced low-cost production methods. Furthermore, their business model does not appear to have any glaring weaknesses. Importantly, they offer a trusted product that addresses the needs of a significant segment of discontented customers.

DermaCare is able to maintain a 400% margin by selling their products directly to customers through infomercials and websites, effectively avoiding the expenses associated with marketing and packaging in retail distribution. However, as a start-up, they face challenges that could hinder their success. One such challenge is the presence of a comparable product already on the market, which may gain substantial market share through traditional retail channels while DermaCare works to

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promote their product on TV.

Additionally, in the market, there are already established solutions with potentially exaggerated revenue estimates. Despite holding a patent, new players in the market, particularly large pharmaceutical and cosmetic companies, can easily enter and develop comparable products using their existing brand to generate interest in the market. It is worth noting that the ability to secure capital may prove to be a challenge depending on the chosen investor.

The industry in which the company operates carries a potential risk. If the company generates significant revenue, it may require extra capital to handle logistics and product delivery. Furthermore, products related to medicine are prone to criticism. If any concerns arise regarding the use or side effects of their products in the future, the company might face legal responsibility. Specifically, DermaCare must raise at least $2,500,000 to overcome its initia

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financial obstacles.

The company's current monthly expenses are at a rate of $120,000. In order to obtain an over the counter sale license, additional funding is necessary to meet the FD requirements. Moreover, $50,000 should be allocated for advertising on DRTV with the aim of generating $100,000 in initial sales. To ensure that their goals are met, it is advised that they invest up to $500,000 in upfront media expenses. Additionally, the founders have made significant investments in the business and have not received any salaries thus far. A venture capitalist has proposed a yearly salary of $225,000 for the CEO.

Moreover, to incentivize customers to test their products, the company may have to offer a warranty, resulting in higher initial costs. The company will attain financial stability once it starts generating positive cash flows. Evaluating the Financing Offers Band of Angels LLC: Band of Angels differentiates itself as a unique Venture Capital firm by providing benefits typically reserved for Angel Investors.

Having access to industry experts and mentors is a major benefit for founders. Typically, companies supported by venture capitalists (VCs) are more professional and efficient because of the ongoing pressure from VCs to meet specific goals. Moreover, they have access to a larger group of investors and additional capital if necessary. Nevertheless, VCs often negotiate challenging terms and offer less favorable conditions. However, VCs offer valuable management expertise, and studies suggest that VC-backed companies achieve higher levels of efficiency. Furthermore, VCs frequently prioritize short-term exits.

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