Customer segment
Networking in business has been growing rapidly owing to the recent technological development which has reshaped ways in which professionals within the business sector create, expand and maintain their business network. Improvement in internet has been the catalyst in technology and as a result, businesses have been able to access new geographical markets that they were previously unable to access. Based on the fact that business companies can now reach or cover more geographical area, they have embark on various strategies whereby, they are separating groups of clients or their customers within their network or database into similar geographical categorization. To achieve this, different apps are being invented that supports existing social ties and formation of new users (Boyd & Ellison, 2008) where businesses can interact with their customers and new clients. This h
...as heightened connectivity and level of interaction between the business company and their customers.
Value proposition
To advertise the products that a company or business offer, different modes are being deployed to ensure that wider customer base is reached. This is done by summarizing the statement, mission, vision and the products that the company or business offer and why they should buy the products. With the recent development in technology and the development of different apps such as iHEARU, the process has been made a little bit easier for business to interact with their customers and to enlighten them on why they should buy their products. This strategy which is being used as marketing tool for various companies has enabled business companies change the perception of their customers and convince them to buy their products or changed their perception towards buying a particular
brand and at the same time aggressively advertise their products.
Customer relationships
With the continuous rise in technology, businesses are increasingly interacting more often with their customers. Previously, organizations or business companies kept details about their customers whereby they could manage relationships with them (Payne &Frow, 2005). Organizations may also decide to manage a database of its customers and its potential customers based on various characteristics so that they can be able to target marketing activities in various segment. To be able to do this, business companies have invested technology to be able to manage customer relationship. With the rise in various social network platforms such as WhatsApp, iHEARU among others, customers are no longer constrained on playing a passive role in the organization. Through such medium, customers interact with the organization on queries they have about the organization and are able to get feedback promptly.
Channels
Business companies have also been using various channels to reach out to itscustomers in a wider geographical area. This involves finding a good channel in which information can be distributed to be able to reach out to its customers. However, most companies have been battling with various challenges on how to distribute information to its customers through the use of different channels owing to the fact that a voice cannot be tracked since it is not static. Similarly, it is difficult to tweak with a voice that has been recorded. Despite the challenges they are facing, channels play an important role in social media networking. It has been observed that in instances where good voice has been recorded in a particular channel, customers tend to be delighted and as a result are
willing to buy the products that are offered by the company.
Reference
- Boyd, D.M., Ellison N. B., (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1)
- Payne, A. &Frow, P. (2005).A strategic framework for customer relationship management. Journal of Marketing, 69, 4, 167-76
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