The Teacher Employment Agency Commerce Essay Example
The Teacher Employment Agency Commerce Essay Example

The Teacher Employment Agency Commerce Essay Example

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  • Pages: 8 (1963 words)
  • Published: July 22, 2017
  • Type: Case Study
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Happyteacherschooljob.com is a newly launched website that aims to help teachers find part-time or seasonal jobs to supplement their current income. The site's main goal is to connect employers in need of responsible, mature, educated, and creative teachers with those who are seeking additional work during vacations or on a part-time basis. While the website will generate revenue through fees for employer listings, it strives to cater to both job-seeking teachers and employers. Happyteacherschooljob.com operates on a partnership business model involving two to twenty partners (source: ACRA SINGAPORE).

Colin and Jess will be the stockholders, rule proprietors, and operators of Happyteacherschooljob.com. To address concerns about company management and client acquisition, as well as minimize costs, it is considered best for both proprietors to work full-time for the company for the first three years until revenue can support a full-time s

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taff. Even after this point, both proprietors will still supervise and provide guidance to the company. It should be noted that currently, the company has not been officially incorporated.

The Market Educators are known for their exceptional dedication to their profession, often working longer hours or receiving below-average compensation. In terms of salary, Singapore teachers receive fair remuneration but are required to work extended hours beyond the standard 8-hour workday. According to The Professional Lives of Teachers journal, teachers at the Singapore Girls' Chinese School (SGCS) demonstrate immense diligence by typically starting work at 7:00 AM and ending around 5:00 PM, occasionally varying based on school activities. This totals approximately 10 hours per day.

The student's school day begins at 7:20 AM and ends at 1:40 PM for primary students and around 4:00 PM for secondary students; however, ther

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may be variations depending on individual student requirements and extracurricular activities. After-school programs also offer a wide range of options such as sports, clubs, tutoring sessions, and remedial assistance.

The text highlights the various challenges faced by instructors in Singapore, including dealing with disruptive students, difficult parents, meeting expectations, and staying at the top of their game despite stress. There is also a competition among schools to achieve high scores. As a result, many instructors are seeking better working hours and additional income, creating a significant market for such opportunities. The website happyteacherschooljob.com will generate revenue through employer listing fees. One notable feature of this website is its unique pool of potential employees.

Bill Jackson wonders how to transform a strict and successful instruction method into something flexible and creative without losing its rigor. In 1997, Singapore launched a program called Thinking schools learning state, which focuses on encouraging creativity, innovation, and critical thinking in classrooms (source: travel diary). This initiative highlights the importance of not only having dedicated and experienced teachers but also teachers who possess creative teaching methods for the modern era.

At Happyteacherschooljob.com, all our employees are professional educators with expertise in instruction, professionalism, passion, dedication, and above all, creativity in teaching - qualities that most employers seek in their employees. By having a strong pool of potential employees, we make it easier for employers to post their job listings on Happyteacherschooljob.com.

Company Goals
Our main objectives are as follows:

  • Attract a minimum of 100 employers to subscribe for a year of job listings.
  • Attract relevant links to provide teachers with additional resources to access the site.
  • Utilize increased traffic to attract more employers and fund the expansion of our

web page offerings."

Company Mission:
Happyteacherschooljob.com aims to provide a reliable and user-friendly platform for employers and teachers to fulfill their mutual requirements.The process involves setting up a trial specifically for educators connected to Happyteacherschooljob.com.

Happyteacherschooljob.com is a platform that aims to address the need for reliable employees in part-time and seasonal positions. This is particularly important for teachers, who often require additional income while working fewer hours. By providing this resource, the company not only helps retain quality educators but also benefits retailers and service providers by reducing employee turnover rates. The management of Happyteacherschooljob.com will be handled by Jess and Colin, both with degrees in Hospitality and Tourism Management from Queens Margaret University. They bring valuable marketing perspective and have recognized the potential of an online job board that offers opportunities for educators while meeting employers' needs for dedicated teachers.The original owners of the job board will act as operators and directors. They will be supported by their friends in technical and webmaster roles, as well as receiving input and assistance from family members and friends with experience in education or business management.

The Web hosting tasks and technical support will be provided by the company hired. As the number of patents to investigate increases, part-time assistance will be required for management to meet customer demands. With business growth, extra sales and marketing teams will be employed. For personnel accounting, please see the appendix page. Happyteacherschooljob.com has a distinctive website that connects teachers' part-time and seasonal job needs with employers seeking professional, reliable, and educated workers. This helps reduce turnover and associated expenses.

Market Analysis Summary

Selling involves meeting the demands and desires of clients. Marketing, according to the

American Marketing Association, includes activities, establishments, and processes that create, communicate, deliver, and exchange offerings valued by customers, clients, partners, and society as a whole. Happyteacherschooljob.com will focus primarily on educational institutions to provide a pool of potential employees. The main targets of our marketing efforts will be schools employing teachers and educational institutions training teachers. As educational institutions face the challenge of maintaining high-quality faculty within limited financial constraints, offering teachers flexible working hours presents a highly advantageous opportunity for them to supplement their income with quality.

Our primary focus is on employers seeking part-time and seasonal employees, as they are our main target audience for generating income. In the current economy, there is a high demand for these positions across industries. It is essential to minimize the expenses associated with hiring new employees for each job opening. Our company specializes in providing a unique pool of skilled, dependable, and experienced workers.

Employers such as educational institutions and daycare centers require professionals with specific backgrounds, especially teachers with flexible work schedules. By facilitating connections between these two groups, both parties can enjoy significant cost savings and numerous benefits.

Market Segmentation Our target market is divided into the following categories:

  • The pool of employees consists of instructors from schools of all levels.
  • Major private education service providers will offer additional qualified employees.
  • The pool of employees will be matched with other educational institutions to ensure a consistent supply of qualified instructors.

Strategy and Implementation Summary Happyteacherschooljob.com will initially focus on the local market, targeting school districts. Based on the

research mentioned above, there are over 230 tutorial centers, 200 kindergarten schools, and so on. Additionally, more private education centers, such as those catering to special needs or offering 24-hour care, are expected to open in the coming years. According to a report from channelnewsasia, "Since the transformation of the school from the Singapore Autism School in 2008, the school has been receiving more than 100 applications annually. It is understood that approximately 50% of those applicants are on the waiting list."

Singapore: Singapore is in need of more skilled instructors to work with special needs children and young people (source: Channelnewsasia). This indicates that the local market has immense potential for service providers or retailers. Once the demand is established and there are enough customers, Happyteacherschooljob.com will focus on national expansion.

Target Market Segment Strategy

Focusing on these target groups aligns both pieces of the puzzle directly with each other. There are numerous job search sites available, but many of them are too broad for our specific target audience. Our specific marketing targets align with the profile and objectives sought by our company, as well as the employees and employers themselves.

Our sales strategy revolves around a concise booklet that highlights the benefits and structure of our company. We aim to deliver this booklet through personal contact and interviews whenever possible. This approach highlights both the professional and personal aspects of our company.

Service Business Analysis

The abundance of job search companies forces us to focus on the unique and specialized groups that we are targeting. Fortunately, our company's purpose and focus align perfectly with the services we intend to provide.

Competition and Buying Patterns

The employer's most important concern will be

reducing advertising costs by minimizing turnover and increasing the reliability and professionalism of their workforce.

Our objective is to enhance affordability for employers by providing a group of employees. By shifting the cost burden to employers, we can offer a complimentary service to the employee pool, resulting in increased website traffic.

Competitive Advantage:

We possess a distinctive edge over larger job search agencies that cater to various professions due to our exclusive employee pool. Furthermore, our partnerships and appeal to educators enable us to promote relevant links and drive more traffic. It is essential for us to emphasize the professionalism, education, and dedication of educators in order to differentiate our employee pool from the general population, making it more attractive for hiring employers.

Sales Strategy Our sales strategy revolves around providing high-quality, long-term, part-time, and seasonal employees to encourage repeat business. Our objective is to secure yearly contracts by requesting upfront payment, enabling us to plan ahead and retain clients. We offer several plans that involve a monthly fee for job listings. For example, we have four products available: $25/month for up to 10 job listings, $40/month for 11-20 listings, $55/month for 21-50 listings, and $80/month for unlimited listings. All sales transactions are conducted in person with the employer as evidence of their interest and commitment. Payments are made annually instead of monthly.

Regular follow-up is necessary every two months to maintain a strong relationship with clients, following the success of the listings and contacts.

Gross Sales Forecast

The projected sales for Happyteacherschooljob.com are shown in the chart and table below. Our objective for the first year is to have a minimum of 70 employers at $25/month, 70 employers at $40/month, 40

employers at $55/month, and 40 employers at $80/month. We anticipate a yearly increase of 20-25% in the number of employers. By the end of the second year, higher-priced subscribers will experience growth due to increased national appeal. We plan to reduce costs by purchasing our own server for hosting our website.

Financial Plan

We will fund our expansion using cash flow generated from the business.

This plan may require patience and time, but establishing a stable and expansive network is crucial for the success of the company. Our revenue will be based on an annual contract with upfront payment, which will be essential for our cash flow and growth. We understand that we may need to be flexible and accept payment for less than a year, but if we can secure a minimum commitment of three months from each employer, we will meet our cash flow needs.

Projecting Cash Flow

Due to our fixed web hosting costs and having only the owners as employees, our cash flow remains positive throughout the year as shown in the following table. As the years progress, the improvement in cash flow will allow for continuous updates and maintenance of the site to keep it fresh and viable.

The cost of adding pages is relatively low at a fixed fee of about $130/page. We expect our positive cash flow to cover these expenses, allowing us to continue expanding as needed.


Projected Balance Sheet (Note: I have completed this chart using my own calculations)

The table below displays the balance sheet, which demonstrates continual growth in net worth over the next three years and portrays a strong financial position. Additionally, the potential income from web page advertisements and related

links, which is not currently accounted for, will further supplement this growth.

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