The product is positioned Essay Example

suggesting its popularity and respect. The brand name and slogan are located in the upper right corner, while specifications appear in a white banner at the very bottom of the page in grey text. The contrast of black text against a white background draws attention to the text, which is the main focus of the advert due to its large size.

The Subaru advertisement portrays a silver car in a static shot without any background. The absence of any movement or activity is a deliberate choice to trigger the reader's imagination regarding the car's potential more vividly. The car appears to be in a showroom setting, which enhances its exclusivity and brand-new appeal, implying that it is costly since cars are usually at their highest prices during this period. A slightly blurred shadow beneath the car suggests that it runs incredibly smoothly, which adds to its desirability factor. Most individuals intend to appear affluent and prosperous while having the most current gadgets, increasing the demand for this striking car.

Featuring a simple slogan, the Honda advert's uncomplicated design aligns with its message. The absence of models highlights the car's significance, while the clear focus of the image provides buyers with a clear idea of what they're purchasing. Depicting the car traveling on the roof, the ad showcases a close-up of the Honda vehicle.

The car being petite and elegant contrasts with the typical size of five door cars. The background colour gradually lightening creates the illusion of the car driving into the light, which symbolizes a brighter life if you purchase it. Additionally, a rainbow-like headlight close-up hints at the rainy weather in the scene, and

the car is symbolic of sunshine as it stopped the rain and created a rainbow.

The desire to bring some sunshine into a dreary climate is universal. The Subaru advertisement invokes the power of dreams, as evidenced by the fantastical scene of a car driving on top of a roof. The use of black and white color scheme, which are commonly associated with dreams, underlines this effect. The ad keeps the car in view, displaying its intricate design but also maintaining a balance between prominence and subtlety. This direct angle gives the perspective of viewing it up close like in a showroom. The advertisement succeeds in drawing attention to itself through the use of contrasting monochromatic colors.

Using low-key artificial lighting similar to that used in a car showroom, the Honda advertisement employs a long shot camera angle to prevent the car from appearing too large and bulky. The simple black and white design and clear statement of the slogan emphasize the point being made.

The high angle of the car creates a sense of being overseen by a higher power, emphasizing the safety and guidance provided during driving. The illumination from above, resembling sunlight, reinforces the notion of a watchful presence. The dominant steely grey color embodies strength and solidity, crucial qualities for a five-door car focused on safety. The Subaru ad's slogan spans the entire top half of the page, with each word spanning its width.

Displayed prominently in bold black capital letters, the text "SUBA GLUE" emphasizes the car's durability and reliability, hinting at the strength of super glue. The clever wordplay injects some humor into the advertisement, making it more memorable.

The caption underneath

the picture of the car is in bold upper case letters, but it is smaller in size. It reads "NEW IMPREZA. IT STICKS TO THE ROAD," making sense of the pun at the top of the page. The period at the end of the sentence indicates finality, emphasizing that the car speaks for itself with these words being sufficient enough.

The advertisement includes a clear and verifiable statement. The car's specifications and features are listed in small lowercase text at the bottom of the page, along with technical terminology. Additionally, the advert provides its website address for readers to learn more about the car in question or other models available. The caption in the Honda advertisement is "The Power Of Dreams," an emotional slogan emphasizing that this car is the one of your dreams. The white text used in the advert has a dreamy quality, fitting well with the slogan.

The car has limited information available, only providing a website and SMS number for contacting purposes. This could potentially attract visitors to their website or message them. The car's name is displayed in an unenclosed format to emphasize its spaciousness, with an underline to indicate the value of a trustworthy name. Additionally, "5 door" is stated underneath the name in smaller white text.

The Subaru advert is targeting young men between the ages of 20-30 with an affordable price of i?? 12,495 OTR. The Impreza is a powerful and fast car suitable for those who enjoy speed. The statement implies that finding such an elegant family car is unusual, suggesting awe. The monochromatic colour scheme of the advert primarily appeals to men. Meanwhile, the Honda advert

targets young parents with one or two children and features a sporty-looking five-door car.

The car is both practical and stylish, appealing to both parents and kids alike. It is a perfect choice for smaller families who do not want a bulky people carrier. Both adverts successfully target their demographic audience by adapting the content to suit. The Subaru advertisement stands out with its creative language use, making it highly effective.

The way in which Honda utilizes imagery in their advertisements is both innovative and impactful; however, I believe that including more information about the car's features would have enhanced the advertisement's effectiveness.