The advantages of using a franchising strategy to pursue opportunities in foreign markets include – Q/A (Question and Answer)
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The advantages of using a franchising strategy to pursue opportunities in foreign markets include – Q/A (Question and Answer)
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Answer:
having franchisees bear most of the costs and risks of establishing foreign locations and requiring the franchisor to expend only the resources to recruit, train, and support foreign franchisees.
Recource Strategic Management Chapters 7 ; 8
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