Tetley Tea Evaluation Essay Example

robbery situation. Our concept involved a thief breaking into a home and stealing various valuable items, but ultimately choosing to leave them behind in favor of taking a package of Tetley Tea. The message is that Tetley Tea is more desirable than any other object stolen from the property.

In order to prepare for production, we engaged in pre-production activities. The process was not without its challenges, as some lessons had to be cancelled due to electrical issues in the Village. Nevertheless, we still managed to meet our deadlines. Each of us took on specific pre-production roles. I was in charge of the treatment, Codes and Conventions and music clearance, Ben created the storyboard, production schedule, and contingency plan, and Katie handled the risk assessment, recce, and release forms. This allowed us to achieve the following: The treatment provided a detailed understanding of our group's idea for the advert and helped with pitching it to others. The release and talent forms granted us permission to use actors and locations in our advert. The storyboard provided guidance on which shots to use and helped make filming a smoother process by providing a rough idea of what needed to be filmed for the director and camera operator.

Our advert has been prohibited from broadcast since we utilized the mission impossible music without obtaining permission. We conducted a Reccie to locate the filming site and identify any possible issues, followed by a risk assessment to anticipate any safety concerns while filming. We established a contingency plan to ensure a smooth filming process, including an alternative plan if needed. The production budget proved useful in estimating production costs as if

we were an authentic production agency. After completing pre-production, we scheduled a date and time to begin filming, renting necessary equipment which Katie collected and held overnight. On the day of filming, Ben directed and acted as the Robber, I operated the camera, and Katie served as both continuity manager and actor as the Homeowner.

Our filming took approximately 90 minutes, during which we faced a couple of issues. One of them was the absence of Tetley tea, which prompted us to visit a shop to obtain it. Furthermore, some scenes suffered from poor lighting, which we resolved by utilizing a torch. To avoid monotony in the footage, we employed diverse shots, including low angle ones to achieve a CCTV appearance rather than display the subject's vulnerability. Similarly, we utilized high angle shots to demonstrate the burglar's power.

During the filming process, we aimed to create a perspective shot that would immerse the viewer in the role of the burglar and make them more inclined to want Tetley Tea. To achieve this, selective manual focus was used, particularly in the final shot where the Tetley tea bag was emphasized instead of the burglar in the background. To ensure a professional quality, proper white balance and adequate lighting was also essential. Following filming, we proceeded to log the tape onto the computer for post-production purposes.

After placing the 4 minutes of footage into Final Cut Pro, I quickly edited it and incorporated various effects. These included a CCTV effect to enhance realism and a speed-up effect for added excitement.

During the editing process, we only utilized cuts for transitions with the exception of one fade effect at the conclusion

to convey the passage of time. In collaboration with Katie and Ben, we selected the mission impossible theme tune to complement our advertisement, and incorporated text featuring the slogan 'Everyone's Cup of Tea' towards the end. Ultimately, our advertisement was triumphant in addressing the client's requirements with its professional quality and adherence to designated timelines.

Despite not having a large budget and incorporating non-copyrighted music, our advert may still not win the competition. We presented the advert to our classmates and posed a series of questions. Overall, our classmates found the advert to be among the best they have seen in prior and present years. They acknowledged that the pacing was fitting and that the CCTV footage provided additional visuals without being overwhelming. The use of Mission Impossible's unmistakable music was also praised and appreciated, as it served as a recognizable theme. Our classmates agreed unanimously that our choice of music was appropriate for the advert.

The class immediately made the connection between the music in Mission Impossible and the scene in which Tom Cruise attempts to steal something. The visual, combined with this fact, made for a seamless fit. The decision to delay the music's introduction by a few seconds after the visual was also praised as it allowed the audience time to contemplate the upcoming events before the music added to their assumptions. As for its length, the class agreed that it was appropriate for an advertisement, though it may be considered slightly too long for individuals with shorter attention spans or minimal interest in Tetley tea.

The class agreed that the class duration of 53 minutes was appropriate and identified the target

audience to be younger individuals based on the filming style, music, and location. However, they noted that an older audience may not find the content as appealing. The group believed that Tetley tea was advertised sufficiently without overdoing it and that the delayed introduction of the product was ideal. The audience wanted Tetley tea but did not appreciate it being forced upon them as this approach can deter individuals from purchasing a product.