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Sara Edwards
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Alicia Bennett
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Jennifer Hawkins
79 terms
Which of the following is one of Porter’s three generic strategies? -Supplier power -Focused strategy -Value chain analysis -Business process
Focused strategy (Focused strategy is one of Porter’s three generic strategies.)
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Which of the following is one of Porter’s three generic strategies? -Buyer power -Broad cost leadership -Value chain analysis -All of these are correct
Broad cost leadership (Cost leadership is one of Porter’s three generic strategies.)
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What are the two main categories in a value chain analysis? A. Primary value activities & secondary value activities. B. Primary value activities & support value activities. C. Primary value activities & strengthening value activities. D. None of the above.
B. Primary value activities & support value activities.
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The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a ________ or ________________. A. Focused strategy, product differentiation B. Focused strategy, cost advantage C. Cost advantage, primary value activities D. Cost advantage, product differentiation
D. Cost advantage, product differentiation
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How can a company use Porter’s value chain analysis to measure customer satisfaction?
It views a firm as a series of business processes that each add value to the product or service. The goal of value chain analysis is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a cost advantage or product differentiation.
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Demonstrate how a company can add value by using Porter’s value chain analysis.
Porter’s Value Chain Analysis: views a firm as a series of business processes that each add value to the product or service. The goal is to identify processes in which the firm can add value for the customer and create a competitive advantage for itself, with a cost advantage or product differentiation. When performing a value chain analysis, a firm could survey customers about the extent to which they believe each activity adds value to the product or service. Then the competitive advantage decision for the firm is whether to (1) target high value-adding customers to further enhance their value (2) target low value-adding activities to increase their value or (3) perform some combination of the two Supports both primary and support value added activities. Primary Example: The development of a marketing campaign management system that could target marketing campaigns more efficiently, thereby reducing marketing costs. The system would also help the firm better pinpoint target market needs, thereby increasing sales. Support Value Activity: The development of a human resources system that could more efficiently reward employees based on performance The system could also identify employees who are at risk of quitting, allowing manager’s time to find additional challenges or opportunities that would help retain these employees and thus reduce turnover cost.
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Which of the following analyzes a company’s business processes and is useful for determining how to create the greatest possible value for customers? A. Product analysis. B. Primary supplier power. C. Value chain analysis. D. Buyer chain analysis.
C. Value chain analysis.
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A. resource-based view B. VRIO framework *C. value chain analysis* D. SWOT analysis (Although the resource-based view of the firm helps to identify the integrated set of resources and capabilities that are the building blocks of core competencies, the value chain perspective enables managers to see how competitive advantage flows from the firm’s distinct set of activities.)
Using the _____, managers can see how competitive advantage flows from a firm’s distinct set of activities.
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The value chain analysis is a tool that helps a company determine where in its value-adding process it produces more net value than its rivals produce.
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Which of these is the process of identifying and selecting an organization’s objectives and deciding how the organization will achieve those objectives? A) Mission formulation B) Planning C) Value chain analysis D) Strategy development
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