One advantage for Dell in using blogs is the ability to ______ customers, which is a key strength of thought-sharing social media sites. – engage – enthrall – excite – educate – experience

educate More test answers on https://studyhippo.com/mkt-3013-interactives-ch-3/

Marketers who want to assess what their customers think about their goods and services can collect data from blogs, social media sites, and online reviews. This process is called _______ analysis.

Sentiment More test answers on https://studyhippo.com/principles-of-marketing-ch-3/

1. Which of the following statements is/are true of social media sites?

e. All of the options are correct. a. They allow you to create your own content. b. Facebook, Twitter, and Google+ are all examples of social media sites. c. They allow you to interact and keep up with friends. d. MySpace was the first big social media site. More test answers on https://studyhippo.com/ch-2-quiz-1/

An online service allows users to integrate their phonebook with their social media profiles and stores it on the cloud. The phonebook is updated with pictures of contacts when they are uploaded on social media sites. Which of the following cloud-based offerings is being provided to the users?

software as a service (SaaS) More test answers on https://studyhippo.com/mis-exam-ii/

Many social media sites are steering away from using celebrities for promoting their products.

False Many social media sites are using celebrities for promoting their products online. More test answers on https://studyhippo.com/bis-111-chapter-3/

The Social Technographics Ladder identifies personas based on both what they are doing on social media sites along with where they are doing it

True More test answers on https://studyhippo.com/social-media-marketing-test-1/

Suppose that Spirit also invited passengers to share photos of air-travel nightmares on Instagram. What category of social media sites does Instagram fit into? – thought-sharing – microblog – location-based – media-sharing – social network

media-sharing More test answers on https://studyhippo.com/mkt-3013-interactives-ch-3/

must realize that we often do not control the content on social media sites, word of mouth is impacted, marketers can listen to conversations, more sophisticated methods of measuring interactions, and allows for more direct and meaningful conversations

Implications for marketing from social media More test answers on https://studyhippo.com/social-media-marketing-chapter-19/

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Social Media Sites Flashcards, test questions and answers

Discover flashcards, test exam answers, and assignments to help you learn more about Social Media Sites and other subjects. Don’t miss the chance to use them for more effective college education. Use our database of questions and answers on Social Media Sites and get quick solutions for your test.

What is Social Media Sites?

Social media sites have become a powerful force in society, and their effects on individuals and communities are far-reaching. Social media sites provide an easy way for people to connect with each other and form relationships that can span continents. They also offer a platform for companies to advertise themselves, which can be incredibly effective. However, there are some serious issues associated with social media use that must be addressed if we want to make sure its benefits outweigh the risks.One of the primary concerns regarding social media is cyberbullying. Bullies can hide behind their computer screens or mobile phones and harass other users without any real consequences. This type of bullying has serious implications, such as depression, anxiety, low self-esteem, and even suicide in extreme cases. It’s essential that parents and educators work together to monitor children’s online activities so they can intervene if necessary.Another major issue is privacy concerns related to data collection by social networks for targeted advertising purposes. People may not realize how much personal information these companies collect about them; this includes things like age range, location data, interests, browsing history, etc., all of which can be used by advertisers to target ads more effectively at specific audiences based on what they know about them from this collected data. To avoid this problem it’s important to always read terms of service agreements carefully before signing up for any social network account as well as thinking twice before sharing information online that could potentially put one at risk for identity theft or manipulation by third parties outside the user’s control. Finally, we should all remember that while these platforms provide us with an incredible level of access to others around the world they should never replace face-to-face interaction or human connections offline. Spending too much time on social media sites can lead people down dark paths where they become isolated socially or rely too heavily on these services instead of forming real relationships outside the digital space which is ultimately healthier in every aspect than just relying solely upon virtual camaraderie alone.