CIS 2050 Chapters 9-13

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Companies use blogs for the following Purposes: A)Marketing and social commerce B)Connecting with their customers/clients C)Influencing customers ad market forces (Public opinion) D)To listen to customers E)All of the above
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E)All of the above
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The opening case of the chapter dealt with “social computing” and a company called:
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Facebook
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Which of the following statements concerning social media Web sites like Twitter and facebook are true? A)They collect vast amounts of data about and from their users B)Data collected from users can be used without their explicit consent C)They connect individuals with similar interests D)They are useful in recording the lives of famous people and ordinary people E)All of the statements concerning social media web sites like Twitter and Facebook are true
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E
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A(n) ______ is a keyword or term that describes a piece of information
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Tag
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Craigslist, fotolia, and flipsy are examples of:
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Social marketplace companies
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is a web development technique that enables portions of web pages to reload with fresh data instead of requiring the entire web page to reload
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AJAX
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The ability to identify a piece of information on maps is referred to as:
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Geo-tagging
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A web 2.0 feature that allows you to receive the information you want, when you want it, without have to surf the net is called
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RSS
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The book contained an excellent exapmle of collaborative consumption. The example was based on:
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Sharing marketplaces
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is a website on which anyone can post material and make changes to already posted material
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A wiki
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reports contain special information not found in routine reports
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Ad hoc
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reports summarize the performance of critical activities.
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Key indicator
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To implement management by exception management, the company must first create:
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Performance standards
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When interest is credited to your savings account at your bank, it is called a:
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Transaction
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is NOT and accounting and finance FAIS
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Logistics and materials management
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Integrate the planning, management, and use all of an organization’s resources and are designed to tightly integrate the functional areas of the organization
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Enterprise resource planning systems
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The opening case concerned itself with ____ at Ford Motor Company
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IT transformation
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is NOT a benefit of ERP systems
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Lower costs
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Software that connects applications together is called:
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Middleware
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Which of the following is NOT a production and operations management (POM) FAIS
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Customer relationship management
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The primary goal of extranets is to do which of the following?
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Foster collaboration between and among business partners
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_____ systems analyze customer data for designing and executing targeted marketing campaigns and increasing customer acquisition, cross selling, and up selling.
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Analytical CRM
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is known as make-to-order.
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Pull Model
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Support for front-office processes that directly interact with customers – sales, marketing, and service functions – is part of:
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Operational CRM
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Which of the following technologies is used by analytical CRM systems? A)data Warehouses B)decision support C)BI D)Data mining E)All of the above
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E
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IS a CRM system that is hosted by an external vendor in the vendor’s data center.
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On-demand CRM
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portals automate the business processes involved in selling or distributing products from a single supplier to multiple buyers.
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Distribution
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The benefits of open-source CRM include all of the following EXCEPT:
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It has more functionality than in-house CRM systems
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Packaging, assembly, or manufacturing take place in the _____ segment of the supply chain.
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Internal
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Which of the following statements concerning CRM is NOT true?
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CRM is designed for companies to interact with their customers as a group
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Acquiring and using resources efficiently and effectively in accomplishing organizational goals, falls into which category of the nature of decisions?
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Management control
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is (are) a broad category of applications, technologies, and processes for gathering, storing, accessing, and analyzing data to help business users make better decisions.
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BI
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Which of the following was NOT listed as a capability of dashboards in chapter 12?
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Detail reporting
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Which of the following is not a BI application? A)Excel spreadsheets B)Dashboards C)data mining/predictive analysis D)Data visualization E)All of the above
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E
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is (are) involved with monitoring and managing an organization’s performance according to the organization’s key performance indicators.
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Corporate performance management
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A(n) ____ provides easy access to timely information and direct access to management reports.
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Dashboard
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In the ____ phase of the decision-making process, decision makers construct a model for the situation.
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Design
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At the end of a semester, a student knows that she must score at least an 81 on the final exam to get an A. She decided that she can make an 81 by studying the material only the night before the exam. She performed what kind of analysis?
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Goal-seeking
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Which of the following is NOT a reason that managers need IT support?
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The number of alternatives is decreasing.
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In the opening case of Chapter 12, analytics software used data from what to improve the sewer operations
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Credit-card sized sensors at 116 locations in its sewer system
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When acquiring an IT application which is NOT a fundamental decision?
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How long it will run
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in the _____ stage of the systems development life cycle, the design specifications are translated into computer code.
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Programming
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feasibility addresses the human issues of the system development project
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Behavioral
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The information systems planning process proceeds in which order?
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Organization mission-organization strategic plan-IS strategic plan-new IT architecture
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Which of the following is the most difficult and crucial task in evaluating a vendor and a software package?
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Selecting a detailed set of evaluation criteria
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method can combine JAD, prototyping, and ICASE tools to produce high-quality systems.
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RAD
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the ____ measures management’s effectiveness in generating profits with its available assets.
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ROI
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A typical IS operational plan contains several elements. The element that is a summary of the information needs of the functional areas and of the organizational as a whole is called
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IS environment
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Acquiring IT applications from outside contractors or external organizations is called
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Outsourcing
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In the opening case, more than one-half of Accenture’s applications run on
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A combination of the company’s private cloud and public clouds

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