Adidas Group owns Reebok and Rockport—both of which offer different types of shoes. Having a variety of brands allows adidas to use a differentiated targeting strategy to

obtain a bigger share of the shoe market More test answers on https://studyhippo.com/mktg-exam-3-ch-9/

Which of the following statements about the undifferentiated targeting strategy is false?

The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market. More test answers on https://studyhippo.com/mktg-test-2-ch-6/

For products like pencils and paper clips, which provide the same benefit for all consumers, marketers should probably use a(n) A. concentrated targeting strategy. B. lifestyle segmentation strategy. C. benefit segmentation strategy. D. undifferentiated targeting strategy. E. differentiated segmentation strategy.

D. undifferentiated targeting strategy. More test answers on https://studyhippo.com/marketing-101-chapter-9-11/

A differentiated targeting strategy can allow a firm to obtain a bigger share of the overall market; this strategy

is likely more costly than an undifferentiated strategy. More test answers on https://studyhippo.com/mktg-exam-3-ch-9/

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy:

involves the selection of a market niche to target the marketing efforts of a firm. More test answers on https://studyhippo.com/mrkt-303-chapter-8/

Firms use a differentiated targeting strategy because

it helps obtain a bigger share of the market More test answers on https://studyhippo.com/mktg-exam-3-ch-9/

One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and

lower overall risk More test answers on https://studyhippo.com/mktg-exam-3-ch-9/

Firms use a differentiated targeting strategy because A. it is easier than mass marketing. B. it helps to obtain a bigger share of the market. C. it is better than focusing on individual or small groups of potential customers. D. most market segments are too small to be profitable. E. banks are more willing to extend credit to companies with this strategic approach.

B. it helps to obtain a bigger share of the market. More test answers on https://studyhippo.com/ch-9-seg-targeting/

A differentiated targeting strategy can allow a firm to obtain a bigger share of the overall market; this strategy A. is the cheapest option. B. requires the use of advanced advertising techniques. C. rarely works. D. is likely more costly than an undifferentiated strategy. E. is ineffective without multiple brand names.

D. is likely more costly than an undifferentiated strategy. More test answers on https://studyhippo.com/ch-9-seg-targeting/

undifferentiated targeting strategy

a company designs a single marketing mix and directs it at the entire market -effective for homogeneous markets -one promotional program, one distribution channel More test answers on https://studyhippo.com/mktg-351-cousley-test-2/

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Differentiated Targeting Strategy Flashcards, test questions and answers

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What is Differentiated Targeting Strategy?

Differentiated targeting strategy is a marketing approach which focuses on delivering unique value to customers within specific segments of the market. This strategy involves segmenting the market and then tailoring products and services to meet the needs of each segment. Differentiated targeting strategies are often used when there are multiple customer groups with different needs and preferences, or when a company wants to create a niche within the larger market for its products and services.The goal of differentiated targeting strategies is to find ways to attract different types of customers by offering them something that meets their specific needs. This could be in terms of product features, pricing, promotions, or even support options. By using this type of approach, companies can develop customer loyalty even in markets that are highly competitive. One key element in making an effective differentiated targeting strategy successful is research into customer preferences and behaviours. Companies must understand what makes their target audience unique so they can tailor their offerings accordingly. It’s also important for firms to keep an eye on changes in customer behaviour so they can adjust their strategies accordingly over time. In addition, it’s important for companies to ensure they have strong branding in place so that customers recognize them as offering something unique compared with competitors. Differentiating through branding can help set a company apart from its competitors and build loyalty among customers who appreciate the company’s special appeal. Differentiated targeting strategies are essential for companies looking to make an impact in highly competitive markets or where there are numerous potential target audiences with differing needs and preferences.