Adidas Group owns Reebok and Rockport—both of which offer different types of shoes. Having a variety of brands allows adidas to use a differentiated targeting strategy to

obtain a bigger share of the shoe market More test answers on https://studyhippo.com/mktg-exam-3-ch-9/

Which of the following statements about the undifferentiated targeting strategy is false?

The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market. More test answers on https://studyhippo.com/mktg-test-2-ch-6/

For products like pencils and paper clips, which provide the same benefit for all consumers, marketers should probably use a(n) A. concentrated targeting strategy. B. lifestyle segmentation strategy. C. benefit segmentation strategy. D. undifferentiated targeting strategy. E. differentiated segmentation strategy.

D. undifferentiated targeting strategy. More test answers on https://studyhippo.com/marketing-101-chapter-9-11/

A differentiated targeting strategy can allow a firm to obtain a bigger share of the overall market; this strategy

is likely more costly than an undifferentiated strategy. More test answers on https://studyhippo.com/mktg-exam-3-ch-9/

A concentrated targeting strategy differs from an undifferentiated targeting strategy in that a concentrated targeting strategy:

involves the selection of a market niche to target the marketing efforts of a firm. More test answers on https://studyhippo.com/mrkt-303-chapter-8/

Firms use a differentiated targeting strategy because

it helps obtain a bigger share of the market More test answers on https://studyhippo.com/mktg-exam-3-ch-9/

One of the benefits of a differentiated targeting strategy is that it allows the firm to diversify its business and

lower overall risk More test answers on https://studyhippo.com/mktg-exam-3-ch-9/

Firms use a differentiated targeting strategy because A. it is easier than mass marketing. B. it helps to obtain a bigger share of the market. C. it is better than focusing on individual or small groups of potential customers. D. most market segments are too small to be profitable. E. banks are more willing to extend credit to companies with this strategic approach.

B. it helps to obtain a bigger share of the market. More test answers on https://studyhippo.com/ch-9-seg-targeting/

A differentiated targeting strategy can allow a firm to obtain a bigger share of the overall market; this strategy A. is the cheapest option. B. requires the use of advanced advertising techniques. C. rarely works. D. is likely more costly than an undifferentiated strategy. E. is ineffective without multiple brand names.

D. is likely more costly than an undifferentiated strategy. More test answers on https://studyhippo.com/ch-9-seg-targeting/

undifferentiated targeting strategy

a company designs a single marketing mix and directs it at the entire market -effective for homogeneous markets -one promotional program, one distribution channel More test answers on https://studyhippo.com/mktg-351-cousley-test-2/

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