Television and Print Advertising Essay Example

be theme to numerous changes or modifications in order to object different markets in the utmost effective means.
In my case television and print adverts stand out pretty ‘undeviant’, compared to their counterpart radio advertising. Television advert remains the most effectual means, because despite combining the visible and the audio presentation of the product, it also catches the audience at the right moment. Meaning that the audience’s concentration is above the average percentage i.e. 50 %. At this instance the targeted audience clearly receives the message automatically, whether or not he or she was attentive initially. It also gives the most appropriate demonstrations where necessary, according to the product’s nature, hence, unveiling more reasons why to consider the product at hand.

In this attached Coca cola television advert from YouTube, the above were illustrated perfectly. Before the end of the advert the audience has achieved the following;

• Visible presentation of the product i.e. the size, color, trademark logo, package and the form of the product(liquid).
• How to open the Mini coke can, as illustrated by the character ‘Ant-man’
• Created awareness of the new product line i.e. a mini coke. Showing that Coca-Cola has unleashed a new variety among its vast collection.
• Entertainment, majorly accomplished by linking movie characters: Hulk and Ant-man, expressing most literal characteristics like Humor, where an enormously huge character shares the product with a tiny character, satisfyingly.
• Purpose of the product, in our case; to quench the thirst and also enjoy the taste as elaborated by the characters
• The identity of the product being advertised, here we understand that the product is Coca-Cola, the mini coke edition.

Once the video is seen by the audience

it remains vivid in their minds and no matter how many times the video advert is viewed it still remains captivating. Noticeably most television adverts are short and precise, saving on time, also giving the audience the urge to view it repeatedly. A factor that has ensured prosperity in this type of advertising is the fact that nowadays, most parts of the word have technologically improved, hence, digital screens are everywhere.

Print advertising is also another major means, but lesser compared to television advert, being different from the television advertising due to absence of motion pictures and audio content, it strives to attain the core purpose of the whole advert. Print advert comes in various means and form, that include; Magazine advert, billboard advert, wall advert, sticker advert, Wallpaper advert, Newspaper advert, cloth wear advert, among others. An example of this type is below;

These are two of the numerous Coca-Cola print adverts printed in various advertisement quotas. It therefore attains the following to the audience:

• Awareness of the design, colour, logo trademark, form and package of the product.
• Usefulness of the product, in this case it can be used to stir up feelings or emotions
• Awareness of the products variety, as evident in the second print advert, where the audience is let to know that there are 4 different varieties of that Coca-Cola brand line.
• Uphold the societal values, by using this product the consumer can help maintain or upgrade their social status, here, the consumer can show concern through purchasing a Coca-Cola product that bears the name of a loved one e.g. Papa, sister, friends etc.
• Understanding that the product is friendly and probably fits
  

many circumstances that human interaction offers.

Print advert is basically located at adverse positions, e.g. billboards on highway and portions in a magazine, where one least expects them. But, the producers’ strategies are quite prolific, its location ensures maximum audience numbers targeted. The more captivating the print media, the more the chances it creates to pass the message.
Advert content deserves to be changed at certain time intervals or at certain instances. Distinctly, the adverts are altered accordingly depending on factors like; the season of the year, the region targeted, special occasions, urgency among others. Through this they help create a much convincing argument.
A major demerit of such diverse freedom of advert creation is that low performing producers use other high-end producers brand in order to trick the consumers. They do this lawfully in such a way that the high-end producers can’t sue them e.g. a company calling itself Corca-Kola, yet we recognize the major Soda producer Coca-Cola Co. Ltd. Some people get confused in this situation and end up purchasing the unintended products. All in all, the movement policies, introducing the concept of politically motivated brand rejection (PMBR) as an up-and-coming form of anti-consumption behavior. PMBR is the rejection to buy and/or use a brand on an enduring basis due to the fact that its perceived association to a certain political creed that the customer opposes.

Conclusion

Producer strategies need to attain rhetorical and worth persuasiveness in order to attain the goals the company desires to achieve. By doing so, ensures perfect competition, hence the perfect business environment where both the consumer and the producers are neutral and all favored.

Work cited

• Falk, Pasi. "The Benetton-Toscani effect." Buy this book:
  

Studies in advertising and consumption. S (1997): 64-82.