Technology Viability Narrative Essay Example
Technology Viability Narrative Essay Example

Technology Viability Narrative Essay Example

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  • Pages: 3 (824 words)
  • Published: June 6, 2018
  • Type: Case Study
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In the competitive world of game consoles, companies such as Microsoft aim to maintain their dominance in global markets. By analyzing innovation factors systematically, Microsoft's strategists have identified market gaps and opportunities that will offer gaming enthusiasts and lifestyle seekers an unparalleled experience. This approach has generated significant hype and awareness in targeted market segments through consumer behavioral research and analysis of lifestyle-oriented products.

After conducting a thorough market analysis and utilizing the expertise of the product development team, a comprehensive approach was devised to boost brand familiarity and positive cognitive brand retention. The ultimate goal is to achieve a larger market share by highlighting technology and business expertise through consideration of firm-related, project-related, product-related, and market-related factors.

The utilization of kinesics plays a vital role in the promotion of the Oxbow 360 position

...

ing campaign. This campaign targets technology-savvy individuals who enjoy recreational as well as hardcore activities. It aims to emotionally connect with them through various innovative entrepreneurial approaches including motion-tracking and ice-recognition. The main objective is to stress on the importance of ergonomics collaboration between stylish, sophisticated design and practical, adaptable technology to attract customers' interest towards Kinetic 360 functionalities.

The Microsoft team is constantly motivated by the strong product presence to analyze consumers' needs and cater to them through R;D integration in product upgrades. This approach promotes the establishment of new market share, as exemplified by the Oxbow One.

The article suggests that Microsoft needs to focus on marketing strategies that align with their organization and products. Their teams must balance success, ethics, and message delivery while tackling challenges. One significant factor is the firm's culture, and it should be taken

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into account while developing an innovation strategy that integrates process, technology and culture.

According to Bishop's 2012 report, Kinetic 360 surpassed WI in global sales in 2011. This was achieved thanks to the company's innovative motion-gaming technology and interdepartmental collaboration based on trust, resource sharing and skill distribution. The firm's culture of promoting creativity by breaking down routine and overly-structured procedures, as well as personalization, was praised by gaming critics. This approach proved to be effective in eliminating inefficiencies and resulted in Kinetic 360 dominating the game charts in recent years, as reported by Reuters in 2007.

Microsoft emphasizes that for successful execution of innovation, it is crucial to have defined involvement, responsibilities, goal orientation, communication strategies, and cultural adaptation. Forbes (2013) reports that Microsoft engages its 90,000 employees in striving for breakthroughs together by communicating a clear vision. Previously, Microsoft has taken on radical innovation through player-recognition sensational features by Kinetic asses (Dodecahedra 2014) in previous innovative engagements.

The origin of Oxbow 360, which is powered by Kinetic technology, can be traced back to Microsoft's expertise in developing innovative products across various fields such as technology, unified communications and marketing.

Microsoft subjected Kinetic to thorough focus testing, ensuring a successful launch (Cosmetologist 2013). This is a crucial aspect of Kinesics' comprehensive product learning cycle (Immediate ; Geiger 1985). The characteristics of the R;D team and R;D intensity are important for product contributions and technology transfer. These processes involve not only mechanics and logistics but also relationships, communication, and trust. This philosophy is emphasized by Microsoft Research AAA.

Microsoft R team has dedicated themselves to developing an interactive interface for the ID rendition player

skeletal tracking technology, which is used in futuristic gaming and exercise assimilation. With the support of top management, expertise familiarity, intrinsic dedication, as well as ample monetary and skill investments from Microsoft Research 20th, this revolutionary hands-free entertainment has been made possible. A recognized team product champion led a combination of technological expertise and effective marketing communication that facilitated the development of this innovative product (Microsoft ICC).

According to research, efficient and progressive data processing and collection are necessary for product feasibility and achieving a Kinetic experience that simplifies complexity (Business Insider 2010). Microsoft's strategy towards innovation involves minimizing core competencies and penetrating recipe markets in their pursuit of building the future of gaming peripherals (Dishearten 2011)

The focus at Microsoft is on technology transfer, which is achieved through a team comprising incubation squads and collaborative experts. They work to connect long-range innovation strategies with Kinetic 360 performance functions, and leverage strategic alliances with console company, Oxbow, to generate ideas that work (Microsoft Research 2014). This approach is followed by pragmatic strategies that include market selection, detailed management, synergies projects of similar portfolios, and product leadership.

The risk profiles, profitable market segments and financing tenure of different phases of Kinetic 360 development are closely monitored. Additionally, the project factors, such as complementarity, are considered. The Kinetic 360 bundle prioritizes product quality, price relativity, and intricate innovation strategies, which prove its compatibility with Microsoft's central capabilities such as effective management, descriptive market research findings, highly coordinated sales distribution, open R and efficient production methods (Microsoft Corporation 2014; van deer Pane, van Beers and Checklist 2003).

According to Global Integration 2013, Microsoft is viewed as

a committed organization, and the realignment of 2013 resulted in a favorable shift in power balance.

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