Study on Consumer Essay Example

and organic food. The authors of this text are Kishore, a part-time research scholar in the Department of Management at Benedictory University's Karakul Campus, and Professor o: Assistant Benedictory University Karakul Campus KARAKUL -? 609605 Benedictory State. They can be reached via email at kishore9922@gmaiI. Com and branded_1999@yahoo. Co.

Manufacturers and organizations, such as TIC, J Paper Limited, and Hash Papers Ltd, have already begun marketing CEO-friendly paper. This product has been created with the chief executive officer in mind. It is important to note that paper is one of the oldest and most essential products for mankind.

CEO-friendly paper consumption reduces deforestation by avoiding the use of pulpwood trees in production. Compared to virgin paper, CEO-paper requires fewer chemicals in the manufacturing process. Although in the past, CEO-friendly paper had low quality and yellowed over time, modern advancements in the paper industry have eliminated any noticeable differences between it and virgin paper.

The Forest Stewardship Council (FSC) certifies the organization's CEO-friendly paper, which is also certified by the international non-governmental organization known as the Better Business Bureau (BBB). The BBB certifies experienced paper products and manufacturers of CEO-friendly paper. According to Khan, every ton of recyclable paper can save 17 trees, 225 kilowatts of power, 275 pounds of sulfur, and 60,000 gallons of water. The production of CEO-friendly paper has become a competitive advantage for companies.

J Copier, Image Copier, Double A, Bill Copy Power, Bill Royal Executive Paper, Andorra Millennium Copier, and J Copier Plus are among the CEO-friendly paper brands from top organizations in the paper industry. In the Year 2013 study conducted by P. Kosher Kumar and Dr. Abram, the aim

was to comprehend consumer behavior towards such papers. This research was published in 2013 Global Journals Inc. (US) 9 Global Journal of Management and Business Research (E) Volume XIII Issue XSL Version I Abstract.

The objective of the 2013 study was to explore the determinants that impact consumers' intention to purchase eco-friendly products, particularly paper that's friendly towards CEOs. The research investigated whether environmentally conscious consumers possess knowledge regarding CEO-friendly paper.

Boning & Oppenheim (2008) propose in their literature review that customer education and improved product design can address the lack of awareness and negative perceptions towards green products. Both businesses and the government should take responsibility for promoting eco-friendly products. Wang & Tune's (2012) study on consumer behavior towards environmentally-friendly products found that consumers who prioritize sustainability have a favorable view of green products.

According to Chin's (2012) model, consumers who believe that green products are beneficial for the environment are more likely to have a positive intention to purchase them. The model is based on four factors: green received value, green perceived risk, green trust, and green purchase intention.

In 2009, Pace & Raptors conducted research aimed at identifying the traits of environmentally conscious consumers.

According to a survey by Motional & Jaguars (2007), consumers appreciate the eco-friendly practices of hotels but are not willing to pay extra for them. The study also revealed that green marketing strategies such as scalable, CEO-brand, and environmental advertisements can affect purchasing decisions. Additionally, Rabat & Hid (2011) found that consumers trust CEO-brands and labels, which can positively impact their behavior when selecting products.

Chin (2010) indicates that green brand equity can be established through

key factors such as a green brand image, green satisfaction, and green trust. Furthermore, ecologically conscious consumer behavior is better understood by evaluating variables such as received consumer effectiveness, as opposed to demographic variables.

According to Rakish & Shaw's (2012) study, consumer brand commitment influences their attitudes towards environmental-friendly initiatives by organizations. They suggest that companies must increase their efforts to attract consumers' attention. Souses & Linton (2010) found that consumers are more likely to pay a higher price for green products if they perceive functional risk as a significant factor. Adopting Rene products can result in numerous benefits, including energy and material reduction, less packaging materials, low emissions, and recyclability (Stevens, 2001).

A study conducted by Dugout and colleagues in 2006 focused on consumers' intentions to buy green products. The study found that factors like the product's green features, labels, packaging, and ingredients did not influence consumer behavior. However, previous experiences with green products had a positive impact on their willingness to purchase such products. Janssen et al. also contributed to the study.