Structural Transformation Through E-Business Essay Example
The demand pull from the new economy, the technological push from the 'ICT Revolution', and the rapid development of the Internet make it crucial to implement new strategies and an e-business model. Innovation is crucial in change management. According to Fred Smith, Founder and CEO of FedEx, change has been constant in their industry for 25 years, and their employees have always embraced it on behalf of the customers (Madan Birla 2005, 19).
According to Feng Li (2006), there are two ways to succeed in the market and beat competition - through product/service innovation and organizational/managerial innovations. For FedEx, the challenge lies in aligning its services with the specific needs of the niche market. Reverend Morton T. Kelsey emphasizes the importance of creating conditions that allow individuals to reach their maximum potential within the available opportunities (Madan Birla 2005, 63-64). Addressing these c
...hallenges both internally and externally is crucial for FedEx.
FedEx is facing the challenge of creating its branding as it undergoes e-business transformation. To succeed in this initiative, it is essential to have the cooperation of employees, suppliers, and trading partners. We explore how to establish a dynamic culture that incentivizes and encourages change. Ultimately, these efforts will revolutionize the current structure of FedEx over time.
FedEx must strengthen their strategic directions as they navigate a wider array of options for configuring their businesses. The key is to prioritize the word 'refocusing' in order to concentrate on their core operations. Therefore, FedEx should concentrate on their core competencies, minimize transaction costs, enhance innovation effectiveness, and discover new avenues to cultivate strong customer relationships. To effectively operate in this complex landscape, FedEx is
adopting a simple rules strategy and implementing it through the promise-based management approach, wherein every employee in the company is committed to "deliver under the Purple Promise".
- Chief Executive Officer essays
- Convenience Store essays
- Firm essays
- Training And Development essays
- Unilever essays
- Variable Cost essays
- Virgin Group essays
- Bargaining essays
- Entity essays
- Pest analysis essays
- Advertising essays
- Audience Theory essays
- Competitor Analysis essays
- Consumer essays
- Marketing Management essays
- Marketing Mix essays
- Marketing Plan essays
- Marketing Research essays
- Marketing Strategy essays
- Point Of Sale essays
- Price essays
- Procurement essays
- Product essays
- Product Differentiation essays
- Promotion essays
- Promotion And Marketing Communications essays
- Retailing essays
- Trademark essays
- Anheuser-busch essays
- Brands essays
- Detergent essays
- Product Placement essays
- Research Design essays
- New Product Development essays
- Advertisement essays
- Brand essays
- Sales Promotion essays
- Advertising campaign essays
- Consumer behaviour essays
- Offer And Acceptance essays
- Wal-Mart essays
- Discover essays
- John Locke essays
- 9/11 essays
- A Good Teacher essays
- A Healthy Diet essays
- A Modest Proposal essays
- A&P essays
- Academic Achievement essays
- Achievement essays
