Strategic management: internal analysis Essay Example

Wal-Mart, a major US retailer, had a turnover of $345 billion in 2006 and attracts nearly one-third of the US population to its stores. As the world's largest public corporation based on revenue, it has over 6,200 facilities globally with 3,800 stores in the US and 2,800 international locations. Despite being less profitable than competitors like Home Depot, Dell, Target, Costco and Kroger due to an average savings of $957 per person for around 45 million low-income Americans who shop frequently at their stores (according to Global Insight analysis), Wal-Mart remains formidable with efficient logistics and distribution systems that manage operations from supply chain to product delivery. Its marketing manager aims to address growth issues while improving profitability and public image by analyzing strengths/weaknesses through SWOT analysis and Value Chain analysis leading to more targeted action