Sports Marketing 2
Although designed for competition and participation, apparel offers people the opportunity to demonstrate team affiliation.
Few sport venues have the ability to generate significant revenue beyond game days.
The sport product is unique because it is perishable.
Which of the following would not be considered a major challenge for sports marketers?
The ability to bundle product benefits
The space that a (sport) product occupies in a consumer’s mind is called
Comparing the worth of a product that has an organization’s name or image on it to the worth of a generic product of similar quality is called
Differentiation issues include the following:
All of the above
What are the four stages of product life cycle?
Name three product extensions used in sport:
Which element is part of the core product
In sport marketing terms, which element is NOT part of the sport product strategy?
The core game or performance is just one element of a larger ensemble.
Negative fan behavior is a key element in the core elements in the core elements sport mix.
In sport marketing terns, the way that event staff interact with consumers would be considered a sport product extension.
The sport _____________ is defined as the complex package of the tangible and the intangible.