Software And Other Technology Products Essay Example

to consider, including but not limited to:
- Implementing new products
- Evaluating programs to test and validate business assumptions and potential product designs
- Managing the product evaluation process
- Creating implementation plans for tests with partners across different areas such as advertising, public relations, corporate communications, and field sales
- Enhancing the customer experience at the company's Branded Retail locations
- Managing partnerships with other enterprise-level entities to promote the Company brand in stores
- Designing and implementing a new retail strategy and vision that aligns with the overall Company brand positioning
- Meeting monthly and quarterly sales goals while also developing the market trade area (MTA).- Increase company brand awareness within the MTA by enhancing retail store presence, organizing marketing events, driving outside sales, and supporting local advertisements.
- Develop strategies for market expansion, development, and store openings.
- Target specific segments such as 18 to 25 year-olds, leveraging music as a means to connect with this audience and promote the company's message of 'Life's for sharing'.
- The company's network has a global reach, with millions of customers worldwide and over 16.8 million in the UK alone.

Marketers have a responsibility to ensure intimacy during sales and marketing events in order to effectively capture the target groups. When targeting the young generation, it is advantageous to sell a product that is lightweight and starts up quickly, such as the HTC devices. These devices feature a slide out keyboard, useful applications, a free ring tone maker, a clear earpiece, and loud speakers, making them appealing to the target group. Media communication strategies are highly successful in direct marketing campaigns. The company utilizes a newsletter and programs that support the central sales information portal.

(Frauenfelder

M, O'Reilly ; Associates Inc, 2005) Testing strategy and implementation: The key factor for successful testing and implementation is effective communication with customers. The overall strategy addresses all target groups, with a focus on the corporate segment. Direct marketing measures, intensive online communications, and advertising are used to engage target groups and promote customer loyalty. Additionally, sales-supporting measures are implemented to attract new clients. The contact strategy involves primary research-driven market sizing, with a specific focus on laptop and mobile phone users. Marketers should assess the company's current capabilities and industry trends to determine critical success factors. They should also explore short and long-term partnership strategies with other network operators and providers.

Assessing industry trends and the strengths of current and future competitors is crucial for the business. It is important for the team to identify strategic and tactical adjustments to the company's pricing practices. They should also help in identifying any gaps or hindrance issues in the existing business plan and come up with new approaches that can make the company more successful. This knowledge will enable the company to relaunch its business, allocate investments based on better estimates of industry growth, and gain insight into more economically viable and highly demanded ventures (Strouse, 2004).

This strategy provides a comprehensive study of customer segments, attractive price points in relation to costs, return on investment, and cross-linkages with other company services. This will improve the company's ability to market its products and create appealing offers for target customer segments. In accordance with Steven Silbiger, marketing integrates all aspects of a business and directly communicates with customers through advertising, sales people, and other marketing activities.

Ensuring customer satisfaction is

crucial for achieving a desired response from the market. When targeting the younger generation, it is important to sell a product that is lightweight, quick to start up, and outperforms other HTC devices. The excellent features, such as a slide-out keyboard, useful applications including a free ringtone maker, clear earpiece, and loud speakers, meet customer expectations and elicit a positive response.

Measurement and budgeting play an important role in business management. Lifetime Value (LTV) represents the current value of future profits and is used by brand marketers to enhance long-term shareholder value through customer advocacy. It is essential for marketers to predict customer value based on behavior and potential, and combine LTV with other models (such as risk, fulfillment, and response) to analyze trends. However, using LTV in conjunction with other marketing strategies may lead to losses.

To maximize return on investment (ROI), T-Mobile's marketing department should focus on minimizing costs while maximizing output.

The marketing team is dedicated to enhancing the Company's brand values and advertisements, while simultaneously reducing dependence on offline advertising and agencies. They take charge of interactive direct response testing and experimentation strategies for the company's account, utilizing online consumer data to gain insights into audience behavior. In line with Lowe (2005), they establish best practices and standards for agency account management in order to optimize campaigns and impact ROI. The creative team also plays a crucial role in achieving ROI.

Data services are driving an increase in average revenue per user (ARPU) as customers allocate more spending towards wireless services, particularly non-voice offerings such as text messaging and games/music file downloads. According to a J.D. Power and Associates Study, the average monthly wireless bill

has been steadily climbing over the past three years. This upward trajectory is expected to continue due to the growing usage of non-voice products.

According to Event Magazine, the percentage of wireless customers who regularly use text messaging has increased from 19 percent in 2005 to 25 percent in 2006, showing a growth of 32 percent. This indicates the need for new services and products that can boost customer revenue as industry penetration slows down (Event Magazine, 2008). The study proves that customer satisfaction greatly influences the usage levels of fee-based new product offerings and services. Customer satisfaction is directly linked to an increase in adopting new products and plays a vital role in potential future revenue for wireless carriers. ARPU is utilized as a measure of customer satisfaction, considering aspects like call performance, reliability, customer service quality, service plan options, brand image, cost of service, and billing. The company remains committed to acquiring advantageous programs and continuously developing innovative network services that allow customers to seamlessly switch between cellular and fixed networks.

At the INTERNET TELEPHONY Conference and EXPO East, taking place in Miami, Florida from February 2-4, 2009, enterprises, SMBs, and service providers can find solutions. T-Mobile has acknowledged that their lack of certain modern technical networks like 3G data services has put them at a significant disadvantage. Despite being an early adopter of WiFi technology, T-Mobile recognizes the need for improved networks. Since its launch in 2002, WiFi has played a crucial role in the company's wireless broadband strategy. The company's main objective is to acquire influential products that will drive progress, establish development partnerships, and actively contribute to designing new features and functions.

Implementation

and ensuring that the product aligns with the business model is a straightforward task. The crucial marketing challenge is to advance and gain acceptance for newly invented products.

References:

1. Event Magazine, (2008, September 18), T-Mobile Case study. Retrieved November 29, 2008 from: http://www.eventmagazine.co.uk/news/847498/Case-Study---T-Mobile/ Frauenfelder M, O'Reilly & Associates Inc, (2005)
2. Technology on Your Time. O'Reillypublishers, P. 128. Gopal D. (2008, November 9).
3. Direct and Indirect Marketing for Your Business. Retrieved November 29, 2008 from http://ezinearticles.com/?Direct-and-Indirect-Marketing-For-Your-Business&id=1672757 Lowe D, (2005), Networking All-in-One Desk Reference For Dummies.
4. For Dummiespublishers, P. 68 Strouse K, (2004) Customer-centered Telecommunications Services Marketing:Telecommunications Services Marketing, Artech House Publishers, P. 34 Silbiger S, (1999), The 10-DAY MBA. Magna Publishing Co.

Ltd., P. 18