Social Media and Business Essay

their customers. This is primarily because information can quickly spread to a large number of people, even across long distances.

According to O'Brien (2011), transmitting business data through social networking platforms offers several benefits, such as cost and time savings. However, O'Brien also notes a limitation - the rise of egocentrism on these platforms leading to demanding social buyers who have control over relationships. Smits and Mogos (2009) conducted research on how using social networking platforms affects company behavior and examined the pros and cons associated with this technology in their article "The Effect of Social Networking on Business Performance." The authors highlight that companies improve their individual performance by engaging in network activities.

The system depends on social media platforms like Facebook and Twitter for data collection. Both qualitative and quantitative methods were used in this study to gather information. A survey was conducted to collect opinions on how the Internet impacts business performance. Additionally, interviews were conducted to validate the findings for decision-making. The study discovered that the Internet is crucial in managing various aspects of business operations, with specific duties assigned to each sub-unit.

The overall impact on the entire business is determined by the combination of sub-parts within the units. However, Schaupp and Belanger's (2014) study on "the value of social media for small business" found that it had limited coverage of various organizations, resulting in a shallow analysis of social media's impact on businesses. In their study, Schaupp and Belanger focused on how social media contributes to small businesses, particularly in terms of financial management. They discussed how social media aids entrepreneurs in conducting business at lower costs.

The study examined the usage of

social media in small businesses through interviews and surveys. The results showed that social media is crucial for managing small businesses, helping with internal operations, advertising, and leading to increased sales and reduced costs. However, limited financial stability may prevent some small businesses from effectively utilizing social media platforms, limiting their ability to fully benefit from them. In a 2014 article titled "Impact of Social Media on Entrepreneurship and Entrepreneurial Performance: Special Reference to Small and Medium Scale Enterprises," Kadam and Ayarekar explore how SMEs perceive and use social media for beneficial activities using qualitative and quantitative data collection methods.

Examining was deemed essential for selecting the SMEs to be surveyed, and a survey was employed as the primary means of collecting information. The results indicated that more than 50% of small and medium enterprises utilize social media for engaging with pertinent business communities, subsequently enhancing their efficiency. This is due to the fact that social media enables them to focus on specific customers and suppliers, thereby broadening their marketing scope. However, this article acknowledges a limitation: SMEs have not yet established a stable financial foundation, which poses challenges in fully capitalizing on the benefits provided by social media platforms.

Neven and Torress (2012) conducted a study titled "Exploring the Social Media Marketing Strategies of Dance Clubs in the Midlands and West of Ireland" where they analyzed how dance clubs in this region utilize social media for marketing purposes. The authors suggest that smaller clubs can learn from global brands' success by effectively using social media platforms such as Facebook and Twitter. Despite their proficiency in using social media, these clubs are not fully capitalizing on its

potential according to the authors. The research employed a cross-sectional method which involved consumer focus groups and organizational interviews. Overall, the results indicate that dance clubs in the midlands and west of Ireland employ various social media platforms to promote their businesses.

Despite this, it is evident that they must utilize more social media platforms in order to communicate extensively with the general public. The main limitation of the research study is that the interviews were only conducted using consumers who already had an established and active presence on social media. In his article, "Social Media Such As the Phenomenon of Modern Business," Svatosova (2012) stated that in today's business world, it is exceedingly challenging for representatives to operate without social networking. The author's focus is on the research question which examines ways in which organizations have achieved success through social media.

He showed how online networking has empowered independent decision making and the ability to target and select. He revealed how small businesses have benefitted greatly due to the reciprocal communication and feedback that exists between the professionals and their customers. Today, it is effortless for small entrepreneurs to promote and expand their businesses through social media. The author utilized both primary and secondary statistical sources.

The purpose of this study was to examine the potential of online marketing communication. Researchers have the advantage of reaching a diverse and large customer base. Social media has greatly facilitated this process. According to Svatosova (2012), the high expectations and preferences of modern customers have motivated marketers to use social media platforms to allow customers to select their own preferences.

Troemel and Strait (2013) conducted a comprehensive study on

the challenges faced by Saudi female entrepreneurs in their article "Bedouin Rising: How Saudi Female Entrepreneurs are Leading Saudi Arabia into a Knowledge-Based Economy." They found that these women encounter various obstacles in business due to the patriarchal system in their country, which requires them to balance family responsibilities and face workplace segregation, among other things. However, Saudi women have discovered innovative ways to overcome these barriers, such as utilizing social media for promoting their businesses and marketing their products. The authors gathered information from various data reports and literature to explore how much Saudi women leverage social media to enhance their businesses and social standing. The article demonstrates how social media serves as a powerful platform for positively transforming the lives of Saudi women.

In his article "Outlining a Social Media Plan for Food Business in Saudi Arabia," Faraj (2014) discusses how small-scale entrepreneurs in Saudi Arabia are starting to use social media platforms to promote their businesses.

The following text includes a list of references with some and their contents intact:

• O’Brien, C.(2O11).The emergence of the social media empowered consumer.Irish Marketing Review, 21(1), 32-40
• Schaupp, L. C., &Belanger, F.

(2014). The Value of Social Media for Small Businesses. Journal Of Information Systems, 28(1), 187-207.

1. Smits, M &Mogos, S.(2009).The impact of social media on business performance. Journal of Knowledge Management, 13(6), 509-520.
2. Svatosova, V. (2012). Social Media Such As the Phenomenon of Modern Business.

Journal Of Marketing Development & Competitiveness, 6(4), 1-24.