Sk-ii Product In Japan And East Asia Analysis Essay Example
Due to its reliance on varying temperatures, "Cheer" was not successful. The inability to innovate is detrimental to any business in today’s rapidly advancing technological landscape. Research and development (R&D) is a critical aspect for all retail products, and P&G has typically excelled at it. Unfortunately, mismanagement of the division has led to complacency in development efforts.
Efficiently utilizing the complex Japanese distribution system was a challenge for P&G. However, instead of researching and strategizing on how to improve their distribution efforts, P&G opted to reduce their prices. This decision resulted in a decline in sales as it caused distributors to shy away from the brand.
In 2005, Organization focused on driving corporate cultural changes towards increased efficiency and productivity while becoming less risk-averse. The company promoted a culture of innovation, e
...ncouraging high-risk decisions in the introduction of new products, with a target rate of at least once a month. Key process changes included compensation reform, with performance-based incentives and stock options provided to all employees, as well as streamlining administrative processes related to marketing, budgeting, and payroll at a global and regional level. As part of their structural changes, Organization moved from four regional units to seven global business units (GBUs), which were responsible for executing the company's global strategies.
In Japan, P;G enhanced their product's appeal to women by featuring a renowned and respected actress in their advertisement, giving it a more sophisticated and high-end quality.
P&G and its brands can benefit greatly from all three markets – Europe, Japan, and prestige. Despite the challenges of breaking into the European market, P&G can focus on specific cities and market
to successfully promote its superior products. While Europe is the lowest priority option, Japan had previously experienced a decline in profitability due to stagnation in development in the early 80s. As such, P&G must remain competitive by keeping up with technology and continuing to innovate in order to maintain its status as a leader in the prestige market in Japan.
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