Seven-Eleven Japan Co Essay Example

as well. The huge distribution network coupled with this IT innovation enabled 7-eleven to deliver ordered products to customers on time.Apart from this, kiosks were also setup at various locations in order to cater people without home internet access.

The use of IT enabled 7-eleven to achieve efficiency, increase in sales and better customer service as well. Apart from being the first to do so, 7-eleven became the best as well and launched a completely new channel through which to target its existing and new customers. IBM (International Business Machines) has been a major player since the beginning when it established itself as an IT hardware and software company. Being at the top meant staying in touch with the market at all times.Due to this reason, IBM was quick enough to adapt itself according to the changing trends of the market.

IBM being a multinational had 128 chief information officers, 155 host data centers and 80 web hosting centers (Britton, 2007). This meant huge overheads in terms of fixed costs, maintenance and expenses. While customers matured, they demanded more in terms of services and solutions instead of just hardware, software and their maintenance. And this was not something which ended once it happened. It was an ongoing process and IBM had to be quick and versatile enough to adapt efficiently as market trends changed.

In order to accomplish this, IBM developed the Business transformation Management System (BTMS). It realized it had to re-structure its organization again and again and in order to manage this huge task, it used the untapped potential of information technology to do so. Once the transformation had started, IBM achieved efficiency in

its processes and reduced the number of data centers and information officers as well. Hence IBM once again returned at the top of its game and in the process developed the Business transformation Management System (BTMS) in order to achieve this goal.