Role of Art and Design Education to Generate Essay Example

industry, designers, and craftsmen.
In everyday life, art and design education plays a significant role as it influences the aesthetics of regularly used products. India has both challenges and opportunities in its developing art and design industry.
To meet the growing demand for trained individuals in this field, there is a pressing need to establish more art and design institutions throughout India. This industry encompasses various areas such as product design, graphic design, interior design, fashion, and textile design. With a diverse cultural history rich in artistry and craftsmanship, each state in India possesses its own distinct traditional techniques and styles for creating designs and everyday items. These forms of Indian art are not only practical but also deeply rooted in aesthetic and philosophical knowledge.Indian art and craft face challenges in bridging the gap between mainstream art and design industries and traditional practices. To address this, various organizations, designers, and artists have initiated efforts to showcase the integration of Indian art and craft with evolving technology. For instance, Coca Cola organized a Warli painting exhibition at the College of Art in New Delhi where craftsmen collaborated with art and design students to create campaign designs. Additionally, M.P. Raman organized a bamboo workshop at MID where local bamboo craftsmen worked alongside design students to develop innovative products.

Recognizing the role of design in economic development, the Government of India approved a "National Design Policy" mission in February 2007 to promote Indian designs globally under the label "Designed in India". To support this policy, the Indian government established the "India Design Council", which aims to advance design within the country. This initiative provides designers with favorable environments and numerous employment

opportunities in the design industry.The design education system in India offers various programs at different levels, including certificate, bachelor's, master's, and even doctorate programs. However, some design schools in India do not meet international standards, resulting in graduates lacking necessary global competencies. It is crucial for Indian design study programs to incorporate Indian craft, design skills, knowledge of the design industry, business skills, and more. Furthermore, there is a noticeable lack of research in the field of design in India with regards to journals, magazines, research papers, books seminars and conferences. Despite an increasing demand for references within the design industry and new design companies emerging annually in major Indian cities; challenges exist for designers as well as those within the industry and education sectors. Nevertheless it can be said that amidst these challenges exists a promising art and design industry that will provide future employment opportunities. When discussing employment generation within the field of Art and Design in developing countries like India; it is important to consider the advancements made by Art and Design schools. There is a notable difference between the number of Art schools and Design schools in India. The country has a significant number of art schools offering undergraduate, postgraduate,and doctorate programs specifically focused on Fine Arts.These institutions offer students extensive knowledge in both theory and practical skills, specializing in various areas of study and promoting thorough research. Remarkably, many of these art schools have maintained their pedagogical structure since before India gained independence. The establishment of art schools in India can be traced back to British colonization, with cities like Bombay, Calcutta, Madras, Locknut, and Jasper introducing these educational institutions

even prior to independence.

Throughout history, different models for teaching art emerged. During the colonial period, emphasis was placed on portraiture, landscape painting, and still life drawing following a British academic style. This approach was adopted by art schools in Madras, Bombay, and Calcutta. However, another pedagogic model arose during the pre-independence nationalist movement with the formation of Callahan Sentimental that embraced indigenous forms of expression as its foundation.

After gaining independence in the 1940s, various art schools in India took a modernist approach and worked towards restructuring their educational activities to adapt to changing times. One example is the Faculty of Fine Arts M.S. University Abroad. Simultaneously, design schools were relatively new in India. In 1958,the establishment of MID was influenced by Charles and Ray Eames who were invited by the government of India to support small industries through a training programThey embarked on a journey across the nation, consulting experts, researching local industries and crafts, and documenting their discoveries in the 'India Design Report'. As a result of this report, the government established 'The National Institute of Design' (NID) in Ahmedabad in 1960. Initially focused on basic design programs, NID later expanded its offerings to include industrial design and visual communication. Inspired by NID's success, other educational institutions such as Institutes of Technology and the Indian Institute of Science in Bangalore followed suit by implementing similar programs. These institutes started offering postgraduate studies in product design like IT Delhi (1985), CSS Bangalore (1990), and IT Kanpur (2004). Additionally, the Ministry of Textiles founded the National Institute of Fashion Technology (NIFT) in Delhi in 1987 with a focus on fashion, accessories, and lifestyle products. Subsequently, NIFT

centers were established across various cities in India during the 1990s including Ahmedabad, Chennai, Mumbai, Bangalore, Hyderabad, and Kanpur. In the late 1990s came a significant development with the establishment of a Department of Design (DoD) at Indian Institute of Technology Guwahati. This department offered Bachelor's, Master's, and Doctoral degrees with support from IDC at IIT Bombay. Moreover, as India's economy opened up during this period several private design schools emerged throughout the country.The following design schools were established: Grist Design School in Bangor (1999), Symbiosis Design School in Pun (2004), ILIUM School of Design in Surgeon (2004), Mare's MIT Institute of Design in Pun (2005), Raffles School of Design in Iambi (2005), DC Academy of Design in Combaters (2005), Design Institute of India in Indore (2008), and DESK International Institute of Design in Pun (2008). Other institutes such as International Centre for Indian Crafts(CHIC), Indian Institute of Crafts and Design(ACID), and Jasper were also created to enhance and promote Indian art and crafts through design thinking principles and technology. These institutes focus on craft-oriented design research, documentation, showcasing new innovations within the Indian art and crafts sector, as well as creating a network for these purposes. The market for movies featuring models wearing traditional Indian creations like applique work, jewelry, and home decor designed by Indian fashion designers is growing. This indicates a rising demand for blending tradition with modernity in urban lifestyles. As a result, there has been a flourishing industry encompassing various crafts such as carpet weaving, traditional textiles, gem cutting and polishing, jewelry making, diamond cutting and polishing, metal ware production, leather products manufacturing, and jute products manufacturing in India.The National

Census of Handicrafts reported that the value of handicrafts produced in 2012 was RSI. 26,213 Chores. India's art and crafts exports have experienced sustained growth due to strong demand from both traditional markets like the US and emerging markets such as Latin America and Africa. In January 2012, based on data from EPOCH, handicraft exports from India reached IIS$ 178 million. The Chinese market has also shown significant interest in Indian handicrafts with steady growth over the years. In 2010-11, exports to China amounted to RSI. 945.72 chores—an impressive increase of 94% compared to the previous year's worth of RSI. 418.33 chores. From 2017 to 2020 alone, there has been a remarkable growth rate of 7 percent in the Chinese market for Indian art and crafts imports, indicating stability and further success.

The India International Trade Fair (TIFF), established in 1980 by TOP, is an important event for the business community where manufacturers, traders, exporters, and importers can showcase their diverse range of products and services including automobiles, coir products, jute textiles, garments, household appliances, kitchen appliances, processed food and beverages, body care and healthcare products furniture,and toysAdditionally, there is a special display section dedicated to tribal and rural handicrafts relevant to daily living. The theme for TIFF 2012 was "Shilling India," representing India's modern aspirations. Alongside TIFF is the Indian Handicraft and Gift Fair (GIF), which stands as the largest exposition of gifts and handicrafts in India. GIF presents an extensive range of handcrafted products including software items, kitchenware decorative pieces,furniture,furnishings ,tableware,garden articles,and fashion accessories.

To promote Indian art and craft globally while increasing foreign footfall, the Surround International Crafts Meal (SKIM) takes place annually

from February 1 to 15. Following its success plans are underway to host similar meals in other states like Kernel,J,and VarnishThe Apparel Export Promotion Council has been organizing the India International Garment Fair since 1988. The fair showcases Audiometer Collections in January and Spring/Summer Collections in July.There have been a total of 49 successful fairs held so far.

The annual India Design Festival (DID) celebrates various forms of Indian design such as industrial design, product design, graphic design, fashion and textile design, user experience design, new media, exhibition design, architecture, and interior design. DID aims to showcase Indian design to both local and global markets.The government collaborates with companies to organize fairs, exhibitions, and displays that promote and expand the Indian design, art, and craft scenario in India. Handicrafts are considered a state subject according to our constitution, making it the responsibility of the state government to develop and promote crafts. The Central Government also plays a crucial role in providing funds for the overall development of Indian art and craft through various schemes. Over the past three years (2011-12: INR 116.73 crore allocated; 2012-13: INR 171.60 crore allocated; 2013-14: INR 120.09 crore allocated), funds have been allocated towards these schemes (source: Press Information Bureau). Both central and state governments have planned several important schemes to upgrade craft persons by organizing workshops or programs with renowned designers, technologists, entrepreneurs, and professional institutions to provide expertise in design thinking, new technology, and processes related to art and craft. Additionally, they are responsible for providing the latest equipment/machines to artisans.The Research and Development Scheme funds institutions like ND, NIFTY, CT, MASC, SIDES, EPOCH, SPEC, Federation of Artisans, Nags,

and individual experts. Its goal is to educate artisans on various aspects including the design process, technology advancements market intelligence management skills packaging techniques. Additionally,state and central governments sponsor other schemes that organize programs,courses workshops fairs research documentation. The aim is to upgrade artisans while also bringing together designers and craftsmen to revitalize the Indian art and craft industry. An example of this is GE's "GE Works" advertising campaign which promotes traditional/folk art for brand promotion in India. Sanding Apothecary BAD,the executive creative director, states that the campaign demonstrates GE's commitment towards grassroots development in India. Master craftsmen were involved in creating depictions of Curing, Moving, Powering,and Building using traditional Indian folk art forms such as Patchwork art,Sours art,Maintain art,and Calamari art under the guidance of BAD.This advertisement was conceptualized by Googol India.Mashes Grata, the senior creative director (art) at Googol & Matter in Iambi, explained that they hired shadow-art talents from Bengal to execute the TV positioning theme "PM Lab Hahn, Sable Gala Hahn," which is now almost obsolete. "Explore Rural India" is a joint project funded and managed by both the Ministry of Tourism of the Indian Government and the United Nations Development Program (UNDO). Quicksand and Geodesic conducted a workshop from May 2-6, 2009 with craftspeople to help them understand branding, packaging, innovation, revenue management, and other principles. The workshop's key deliverables for UNDO included a book outlining design principles for effectively promoting crafts within the "Explore Rural India" program as well as a film documenting the entire exercise. Traditional and folk art are used in various forms of media including animation, publication design, websites such as Kuris Trash & Fallibly by

Unusual Shores & Talk Raja Sheets. One outstanding example of Indian folk and traditional art is Young India Books created by Shame Padres. This platform aims to educate children about Indian culture and traditions through captivating stories rendered using folk arts from Punjab, Rajasthan, Kerala, and Bengal. By focusing on original content for children's entertainment,this effort establishes India as a trailblazer in the field.The Young India Books website focuses on curating and reviewing books that highlight various aspects of India for young readers. These books cover a wide range of topics, including folk art, nature, family dynamics, environmental concerns, and fantasy narratives. They are beautifully illustrated using Indian folk art techniques and traditions.

Vapor.Mom promotes individual artisans globally by showcasing Indian handicrafts. They incorporate traditional/folk art into fashion items like textiles or home decor products as part of their mission.

Fabling is recognized as one of the most successful retailers in India because they provide craftspeople with a platform for success. They encourage these artisans to become "Design Entrepreneurs" by offering them a share in the company. Fabling follows a sustainable approach that embraces a community-owned and consumer-centered design philosophy.

The company's success can be attributed to its analysis and involvement of over 40,000 craftsmen from all over India who create handmade garments, furnishings, fabrics, and ethnic products. The ownership model has 17 centers nationwide and aims to be the leading retail chain in the art and crafts industry by empowering artisans to become entrepreneurs.

A SWOT analysis indicates that the Indian art and design industry has strengths such as a rich cultural background and well-regarded craftsmanship.Despite its weaknesses such as a lack of technological advancements, limited industry exposure

for rural artisans, and a lack of global exposure, the art and design industry in India offers opportunities for generating foreign revenues and remaining competitive through collaboration with global players in the craft product market. However, there are threats to consider, such as compromised quality due to market pressure and competition from countries like China and Bangladesh.

To overcome these challenges, the media can play a role in selling these products, while better pricing and trade terms create opportunities for revenue generation. Utilizing web and virtual platforms can also promote and advance tourism both domestically and internationally. It is crucial for those involved in this industry to adopt a more organized approach to achieve tangible results for future generations.

Education plays a crucial role in nurturing students from an early age; therefore, design education needs to meet global standards. Additionally, technology should be accessible to rural craftsmen to enhance their skills. This necessitates the implementation of government policies that facilitate these technological changes in rural areas.