Questions – Flashcard
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The growth of business format franchises (e.g. McDonald's, worldwide has facilitated which of the following channel intermediaries' value?
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Routinization
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The natural disasters in japan impacted which of the following dimensions of marketing utility ?
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Time utility
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In the 21st century, marketing is best defined as
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the creation of values to consumers
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Which of the following describes the differences between contemporary marketing channel and marketing mix concept?
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Contemporary marketing channel includes service component whereas marketing mix does not/OR contemporary marketing channel includes service component whereas marketing mix contain place and promotion
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Supply and demand's management's ultimate aim is to resolve the
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struggle between cost containment and profit maximization
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What does not constitute the transactional function of the channel of distribution
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store shelf color?
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The elimination of intermediaries in the flow of goods and services is best described by
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channel disintermediation
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Which of the following characterizes service centered dominant logic?
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the customer is an operant resource , value is determined by the consumer, primary unit of exchange is knowledge and skills
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Service scope in 21st century marketing channels focuses on
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24/7 service delivery
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Is also known as "buffer inventory"
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safety stock
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Which of the following is not a characteristic of the B2B channel, as opposed to the B2C channel?
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Agents and brokers
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Service dominant logic is best described as
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service quality and service scope
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Extant market knowledge, specialization, and integrated communications are among the advantages provided by which of the following?
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channel intermediaries
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Which of the following factors is said to have the most influence on forming and maintaining marketing channel relationships according to contemporary marketing channel thoughts
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technological
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Which of the following dimensions of marketing utility is consistent with the S-D logic paradigm?
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possession utility
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Build-a-bear is an example of what retail trend
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consumer co-creation
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An individual or organization meditating exchange utility in buyer-seller relationships through the transfer of title or ownership of a market offering is
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channel intermediary
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Food Inc. focuses on
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oligopoly of food marketing conglomerates
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Which of the following characterizes the current thoughts of marketing as a social and economic process?
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Marketing is a decision making and problem solving function
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Which marketing strategy offers highest risk and highest reward?
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value chain management diversification
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"Death of distance" best described by v
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virtualization
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Which best explains countries promoting free trade?
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consumers demand foreign goods and services
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Matching the physical characteristics and/or packaging to situational factors related to customers' needs identifies which value delivery dimension
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Form utility
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In service centered dominant logic, which of the following entities can determine value?
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consumers
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Which of the following does not enhance the value of the agribusiness channel?
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drawing patents for the seeds
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Which of the following IS characterized as operand resources?
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Natural resources
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Which is an example of a warehouse membership club?
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B.J's
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Laptops offer which utility
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place utility
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What is an example of a direct channel
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Buying pinot noir from a vineyard
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Which is not a function of supply chain management in a distribution channel
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software programming for on-line selling of products and services
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Company ABC has been in business for 50 years. It is currently negotiating with a foreign company to establish a joint venture. What resource can ABC offer the joint venture?
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relational resources ?? maybe negotiotory
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What charactarizes the meat industry in Food Inc?
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Oligopoly
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Which of the following explains the growth in ethnic groceries and the introduction of Wal mart's Supermercado?
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demographic factors
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Ultimate goal of establishing and maintaining channel relationships is to
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deliver positive value equity
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Which is NOT a channel intermediary?
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Li and Fung. They're an extramediary
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The bundling of several products in a single shipment by the wholesaler is which 21st century channel role
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System Solver
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Which of the following is a channel intermediary?
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Sears
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characteristics of Goods dominant logic
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customer is operand resources, value determined by producer, primary unit of exchange is goods
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Some reasons for the increasing power of the food supply industry?
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increased competition amongst food supply industry
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Which does not lead to the diminishing power of the food distribution chain?
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Farmers reusing the seeds lol
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Altering physical properties or packaging to create value
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form utility
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Real-time sharing of info is best described as
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CRM ??
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In marketing discipline, values are best defined as
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utilities
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Dale Lee is an example of
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technological
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Channel Model of food supply industry?
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Contracted farmers to food supply companies
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Local law firm purchases some stuff from best buy. this is
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B2C
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strategic management of resources that deliver value
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marketing channels
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market-driven definition supports
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creating and sustaining exchange relationships
