PRT 476 Quiz 2 – Flashcards
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According to the marketing concept of the frequency escalator, who resides on the ground level?
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Nonaware nonconsumers
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Having a large percentage of high-income sport fans would be an example of an ____________.
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External opportunity
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What part of developing the marketing plan involves finding an unmet need and defining it?
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Developing the market
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A strong and knowledgeable staff, a large capital reserve, and a positive reputation are all examples of internal strengths. (True/False)
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True
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Analyzing the market and the organization is one of the five strategic components of marketing management. (True/False)
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True
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Having the most members of any other health club in the Newark area would be a marketing goal that focuses on market share. (True/False)
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True
