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Home Page Social Science Business Advertising Marketing PRT 476 Quiz 2 - Flashcards

PRT 476 Quiz 2 – Flashcards

Jazzlyn Sampson
7 July 2022
6 test answers

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question
According to the marketing concept of the frequency escalator, who resides on the ground level?
answer
Nonaware nonconsumers
question
Having a large percentage of high-income sport fans would be an example of an ____________.
answer
External opportunity
question
What part of developing the marketing plan involves finding an unmet need and defining it?
answer
Developing the market
question
A strong and knowledgeable staff, a large capital reserve, and a positive reputation are all examples of internal strengths. (True/False)
answer
True
question
Analyzing the market and the organization is one of the five strategic components of marketing management. (True/False)
answer
True
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question
Having the most members of any other health club in the Newark area would be a marketing goal that focuses on market share. (True/False)
answer
True
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Question
What is the right structure for an essay
Answer
A paragraph is a related group of sentences that develops one main idea. Each paragraph in the body of the essay should contain:
  • a topic sentence that states the main or controlling idea
  • supporting sentences to explain and develop the point you’re making
  • evidence from your reading or an example from the subject area that supports your point
  • analysis of the implication/significance/impact of the evidence finished off with a critical conclusion you have drawn from the evidence.