Promotional materials and techniques used by Duxford Air Museum Essay Example

and national television stations. This strategy is advantageous as it generates interest and publicity for free, primarily through news stories covering air shows and new activities hosted by Duxford, which often make national headlines due to the significance of these events.

Duxford benefits from a variety of sources to create good Public Relations and gain free publicity. Film companies pay to use the location for adverts such as the Ford Focus advert that was filmed at Duxford. In addition, Duxford receives payment from the company featured in the advert. Word of mouth marketing also plays a role in promoting Duxford, with visitors sharing their positive experiences with friends and family. To ensure visitors have a good time, Duxford allows local people free entry and provides a free bus from Cambridge. Blue Peter badge holders can also gain free admission.

DisplaysPosters are the primary mode of display for the museum. They are commonly located just outside and within the museum premises, tourist information centers and other museums within the Imperial War Museum Group. Additionally, posters are often placed in the London underground to reach tourists who use this mode of transportation.