Product: Marketing and Paper Vending Machine Essay Example
Description: PAM is an innovative vending machine powered by electricity. It features a looking glass window at the front, allowing students to see the merchandise available for purchase. The window can be opened sideways for easy refilling. We offer a range of paper products, from intermediate papers to school booklets, and plan to expand our inventory to include basic school materials such as pens and notebooks. Please refer to the picture below for a visual representation.
Short-term Marketing Objective: Our first goal is to create brand awareness by promoting the availability of paper on the PAM vending machine. We will achieve this by placing posters around campus and relying on word of mouth within the close-knit community. As PAM is conveniently located on campus, it will be easily visible to students in need of paper. Further
...more, we are committed to ensuring that our pricing remains affordable for all students.
Long-term Objective: Our vision extends beyond a single campus vending machine. We aim to have PAM installations in every school across the Philippines, including remote areas of the country. Our belief is that education is a basic right, and thus we are dedicated to making essential school supplies easily accessible to every student.
Target market description: Our target market for the paper vending machine is all U students of Cloacae University. We have strategically placed the machine inside the campus to cater to our primary consumers. Furthermore, anyone within the university can be a potential consumer.
Survey distribution: We have conducted a study to determine the number of students who regularly use paper within the campus. Based on our gathered data, w
randomly selected students and analyzed their paper purchasing patterns to estimate the demand. Our records indicate that over the past five years, there has been a consistent increase in the demand for paper products.
Product: The marketing and availability of the paper vending machine will happen once it is launched. In addition, we believe that placing posters around the small campus territory will be an effective way to promote the product.
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