Problem Solution: Harrison-Keyes Inc. Essay Example

where HK lacked resources and failed to focus on projects. To address this issue, a resource allocation and prioritization policy can be established to ensure timely completion of projects.

Despite the opportunity for HK to define the interface between the e-publishing initiative project and the parent organization, the implementation team is not supportive and departmental cooperation is lacking integration. Gray and Larson (2005, pp. 55) suggest that HK should allocate resources and authority and integrate project outcomes into mainstream operations. Communication issues and the absence of short-term objectives are additional concerns. By implementing short-term objectives, HK can align operations with the project and create better understanding of the e-publishing initiative. The overall situation involves several stakeholders including the CEO, leadership team, sales, outsourcing company, company customers, and competitors.

When various parties with different values compete, ethical dilemmas can arise. With the addition of a new CEO who brings unique perspectives, even more ethical challenges may emerge. Table 2 presents a detailed list of these dilemmas, taking into account the new CEO as one of the stakeholders. In order to tackle this situation, a problem statement is suggested: "Harrison Keyes aims to become a leading e-publisher worldwide by efficiently managing project plan implementation and reducing risks." The ultimate goal is for Harrison Keyes to establish itself as a significant player in the e-publishing sector.

The project is now back on track thanks to several factors. One of them was the establishment of a specialized project team consisting of experts from various fields. Another contributing factor was HK's significant improvements in resource allocation and prioritization, while ensuring that the company shares common goals and objectives. Furthermore, employees' morale

has improved as they are now well-informed about the value of their role. Lastly, HK resolved technical difficulties surrounding DRM techniques which enabled them to assist major authors in digitizing their work.

HK's planning process now includes contingency plans to ensure projects are finished on schedule and within budget. The company focused on understanding clients and their behavior through strategic marketing efforts. HK's prominent position in the publishing industry is evidenced by achieving the following goals: a 20% decrease in employee turnover within two months due to new strategic initiatives offering employees opportunities, a 12% annual increase in market share in the e-publishing industry, surpassing original forecasts, and successful use of project management techniques resulting in 95% on-time and within-budget deliverables and meeting all critical milestone deadlines. HK also accomplished a prosperous marketing campaign.

The objective is to attain $16 million in e-book sales within 6 months as a conclusive target marking the end-state goal.