The marketing concept known as PESTLE is a tool used by companies to assess the environment when launching a new project, product or service. The concept involves analyzing various factors, including political and economic considerations. Regarding political factors, protests by health groups in Europe and the United States raise concerns about the harmful effects of consuming fast food. Furthermore, changes to tax laws, employment regulations and trade restrictions can influence the operations of organizations like McDonald's, possibly leading to cost increases. Economic factors such as inflation and exchange rates can also impact global organizations like McDonald's and adaptions must be made to contend with these effects.The supply and demand relationship of raw materials within the organization is also determined by economic factors, including wage rate and cost of living. McDonald's utilizes international strategies to attract diverse cultures, establishing a positive mindset from core consumers and demo
...nstrating adaptability. With a focus on customers below age thirty-five, television advertisements serve as a key marketing tool, while incorporating technology adds value and facilitates communication with customers for reviews and new product promotion. Specific operations in a given area influence McDonald's social responsibility in that area, emphasizing environmental factors.McDonald's use of non-biodegradable materials for their cups and Styrofoam containers may result in accusations of environmental damage, potentially leading to changes in company operations influenced by area leaders. Legal factors such as tax obligations, employment standards, and quality requirements are also important considerations in conducting SWOT and PESTLE analysis. Strengths of McDonald's include innovation and diversification of their product range, extensive geographical presence, and support from management and franchise network. Weaknesses include differing customer expectations across cultures. Opportunities for McDonald'
include an increase in franchising applications. A SWOT analysis helps businesses evaluate project or investment risks by examining strengths, weaknesses, opportunities, and threats.
The service oriented sector is experiencing an increase in demand due to the rise in population of the consuming class. Moreover, the commitment to providing health conscious diet options has attracted customers globally. Additionally, the introduction of innovative products has contributed to the growth of its customer base. However, there are threats to the restaurant's operations including legal suits, such as those related to advertising, meals and obesity caused by their food and employment. Furthermore, independent organizations such as Nightlight have launched campaigns against McDonald's, posing actual risks to their marketing strategy. Lastly, McDonald's has experienced fluctuations in both operating and net profits that ultimately affect their relations with investors.
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