Penetrate Of Growing Increase Production Of Organic Beverages Essay Example
Market research shows that there is a need to involve in rapidly growing organic drinks to remain competitive in the beverages industry. It is important to get a big share of the market before this natural drink are fully introduced to the market. Our marketing strategies should be focused on the targeted users of our drinks by advertising, providing a favorable environment and safe drinks, making the drinks socially acceptable and conducting extensive research to differentiate our products we offer to the market.
From analysis undertaken in 2012 show that there was significance increase in beverages, and organic food up to million dollar revenue for Portland drake beverage. There is projected of 164 billion dollars by 2018, and the crescent company has an opportunity of being among the categories. The energy d
...rink has a population of 34% and the estimated sale by 2018 is about 13.5 billion. If we evaluate the price of the other pure alcohol we find that the crescent prices are higher than the other sports drinks, therefore there is a need to modify the prices so that they can fit in the market. Make analysis conducted shows that as a result of the culture in the United States 82% prefer using GMO products as compared to 71% who prefer taking healthy diet. The competitors in the energy markets are Fright, Torque, and Razor as well as the thirty independent producers. The competitors in the sports market are Glean, Drip, and twenty other manufacturers.
The crescent drinks need to be positioned as an energy drink due to greater opportunity in the games market. There is a need for the company to differentiate the produc
by maintaining the packaging sample sizes for the users to recognize our products. There is also a need for partnership with other initiatives for marketing reasons. There is also need to use distributing machines in most of the colleges and universities to boost marketing strategies. The company should be involved providing a healthy diet and expand more cafes and create a good relationship between the retailer and the distributors. E-commerce and ordering through online channels will ease the process of ordering and also build the brand awareness through advertisement in social media and billboards. Adding flavor will create better chances of getting good market share.
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