My Business Studies Coursework Essay Example

market expands and new products are introduced, saturation can occur leading to decreased sales. To combat this decline, the chocolate company may opt for re-branding. Ultimately, sales will inevitably decline until the product becomes obsolete. Although each chocolate bar has a unique life cycle in terms of shape and size, they all share one commonality: being produced for and consumed by the general public.

Consumables are products that are used or consumed only once. Examples include chocolate and raw materials in the manufacturing industry, as well as stationary in an office setting. Ultimately, consumers are the final end-users of a product and represent the last link in the distribution chain.

Consumable items such as pens, pencils, and paper are needed not only by individuals but also by businesses for their staff. A specification is a written record that describes the necessary products. Only suppliers who can satisfy the specified conditions will be considered - this is the standard definition.

My view is that a specification is a mere depiction of a product or any entity, providing a precise account of multiple aspects such as color, shape, and size, among others.

I have designed logos and packaging for the Caramel Turkish Delight chocolate bar using my original drawings. I have included scanned versions of these designs, along with my comments, in order to keep the IT layout. These designs are part of my product specification for the Caramel Turkish Delight bar.

A Turkish Delight Jelly measuring 10MM X 40MM X 110MM is coated with a 2MM layer of Caramel and a 3MM layer of milk chocolate, resulting in overall measurements of 20MM X 50MM X 120MM. This product is comparable

in size to the already-known Turkish Delight Bars, such as Fry's Turkish delight.

The bar I have designed is called the 'Caramel Turkish Delight'. It weighs 45g and will be priced at around 40p, with attributes similar to other products in the same market area. I plan to sell it in supermarkets, good newsagents, and vending machines - both normal and special ones that exclusively sell Ellison's milk chocolate and other assorted confectionary. However, as a 'luxury' product, it will not be available in many vending machines. Combining two of my favourite flavors, the 'Caramel Turkish Delight' will generate more profit per bar despite selling fewer units than other chocolate bars.

The reason the chocolate bar won't sell is because it targets consumers who crave treats rather than those who simply seek a snacking chocolate bar like Twix. The chocolate bar will come packaged in a glossy purple wrapper, resembling Fry's Turkish delight wrapper (as shown in later coursework). The wrapper will be constructed from the same material and feature a similar color, measuring approximately 22MM X 52MM X 130MM. By law, chocolate bar packaging must contain certain elements including ingredient information, contact details for the creator (usually on the back but not always), manufacturer information, a barcode, weight, best before date, a brief description, and sometimes a symbol like "Keep Britain Tidy" or "Printed on Recycled Paper."

In order to promote their environmentally friendly image, this company wants to highlight how their product can help contribute to conservation efforts. They make a bar that consists of Turkish Delight filling covered in caramel that adds 4MM to each dimension. The caramel is then coated with 3MM

of chocolate around the edges making it a Caramel Turkish Delight Bar. Making Turkish delight requires Sugar, Corn, Starch, Artificial Rose Flavour, Cream of Tartar & Natural/Artificial Colours as ingredients. Traditionally made with dates, honey, roses & jasmine and bound by Gum Arabic, it remains a sweet used for hospitality and fresh breath. To further represent the product and brand promotionally, they plan on creating a logo.

A logo is an essential component of a business's marketing plan as it acts as a recognizable symbol for the company. The aim is to make the logo easily identifiable by consumers, allowing them to instantly associate it with the product(s) offered. It is important to note that most logos are registered trademarks, making copying impossible for other companies. To create my logo, I drew multiple designs for each word and selected the best one.

As part of the company's start-up process, I have designed a company logo and chosen a brand name for Ellison's chocolate bars. This logo and brand name will be featured on all of our chocolate bars going forward. While logos, brand names, and other product trademarks can be adjusted over time, it is critical to have a strong visual identifier to help customers differentiate our product from others in the market. For example, even well-known brands like Cadbury's have gone through multiple logo changes while Marathon renamed itself as Snickers to give itself new life and stay competitive. To create a professional-looking logo for Ellison's chocolate bars, I scanned it into my computer and edited it using color and special effects to mimic a real chocolate bar wrapper. Having a memorable logo will not only

make our product stand out on store shelves but also provide effective promotion by fostering recognition of and desire for our product among customers.

Here are my logo, the front and back of my chocolate wrapper, and some pages showcasing the development of my logo. My created logo displays an oriental look, utilizing a mix of purples and exotic text, which makes it suitable for Turkish Delight - an exotic sweet. The purple oriental theme has become customary for most Turkish Delight bars and reflects their luxurious nature. The designs utilized give the chocolate bar added value, and the glossy paper enhances its luxuriousness. I used Adobe Photoshop, an advanced painting software used by professionals and amateurs alike, to create my logo. I drew it out, scanned it in, and touched it up while applying filter effects that suited each aspect of the logo.

After utilizing a variety of filters and graphic customization options, I enhanced my creation by incorporating a bar and informative elements such as a Sell by date. To achieve a realistic effect, I relied on a dependable paint software known for its powerful features and extensive filter selection. Through personal experience and positive feedback from colleagues, I determined that this software is unparalleled in its category.

Despite the initial learning curve, I believe that Photoshop is the best option for the average customer due to its accuracy, versatility, and usefulness in packaging design. While I also have 'Jasc Paint Shop Pro', which is easier to use, it does not offer as many options and filters as Photoshop. However, my goal was to create a professional and eye-catching wrapper for the general public. Although

I utilized some of its features for logo design, most of the work was done using Photoshop since it is one of the most powerful and highly-regarded graphic design software available.

When creating a chocolate bar wrapper, one should consider its distinguishing features. Personally, I find Fry's to have the best wrapper due to its shiny, rich purple hue and silhouettes of Oriental and Indian architecture. The colors are well-balanced, although they may appear slightly dull when scanned. The curved Turkish text adds to the Oriental motif and enhances visibility, along with the golden "Delight" lettering. Lastly, Fry's logo is sophisticated yet playful in design, implying that this top-quality product is enjoyed by those of elevated status.

The slogan, 'Full of Eastern Promise', is written in italic gold text with a wavy effect. However, I have chosen not to use a slogan for my bar as I believe the font and style of the main text alone can be sufficient for recognition. To maintain the purple theme commonly found among Turkish delight bars and oriental text styles, I have incorporated them into my bar's design. The 'Cadbury's Caramel' bar and the 'Nestle Caramac' both feature a rich yellow hue and luxurious, highly curved text, targeting a predominantly female audience. I have chosen to incorporate some of these elements into my bar's design as well.

I opted for the stylish, flowing text seen in 'Caramel' and 'Caramac', and used a golden yellow hue to add impact to my bar's text. The only part of Fry's bar I find unappealing is the '92% Fat-Free' banner, indicating its aim at women who may be more weight-conscious. I drew inspiration

from the designs on the packaging of other Turkish bars, incorporating ideas into my own packaging. Furthermore, I incorporated some of Kingsway's bar layout and descriptions, while aiming for a Thornton-esque ingredient list. The Turkish delight flavor carries cultural associations with India, as it was a snack enjoyed by wealthy Indian citizens, hence the purple oriental theme.

In summary, I am pleased with my product design and believe that I have utilized the available resources effectively to create an appealing and functional wrapper. I anticipate that the wrapper will have broad public appeal and distinguish itself in the market. Additionally, it shares the common features that are typical of Turkish delight bars. As the primary tool for advertising a bar and with 90% of chocolate purchases being made on impulse, the wrapper is a crucial aspect. I believe that my chocolate bar would be well-suited for the same market as Fry's Turkish delight, which is Cadbury's most profitable single-bar product- a market segment that I had targeted.

Hence, my marketing strategy has been effective up to now. I believe that the bar would have a high demand at first, owing to its novelty and the public's curiosity concerning new products. Subsequently, it would stabilize and sell a specific quantity each week, similar to Fry's, with the possibility of more or less sales contingent on its appeal. From my personal experiences, numerous individuals have an aversion to Turkish delight; however, many others adore it and are willing to pay a higher price for it than they would for a typical chocolate bar. Additionally, I'm marketing the bar in the same 'luxury' category as Fry's

Turkish Delight ; Peppermint Cream and Kinder Bueno. If the concluding marketing phase fails to indicate that Caramel Turkish Delight isn't selling well enough, I can release it as a 'Limited Edition' chocolate bar, similar to 'Snowflake' and 'Wispaccino'.

The creation of a professional chocolate wrapper is important for me to make enough money to start developing new ideas. I am proud of my semi-professional wrapper design for Caramel Turkish delight chocolate bars. However, I am not qualified or talented enough to create a fully professional wrapper. The design showcases the overall theme, look, and ideas that I have for the product. To add a touch of realism, I included a ripple effect to emphasize that it is a bar. If given the opportunity, I would hire a team of professionals to make some changes to the wrapper's font and back design. The main titles may need adjustments like incorporating a different color or shade of purple for 'Turkish' text; it currently looks rough as it is hand-drawn. Despite this, I am pleased with my work and feel that everything necessary has been added to the wrapper.