question

Companies set not a single price, but a pricing _ that covers different itmes in its line and changes over time.

answer

Structure

question

Companies facing the challenge of setting prices for the first time can choose between 2 broad strategies, market penetration testing & _ pricing strategy.

answer

Market skimming

question

When a company sets a high price for a new product with the intention of reducing the price in the future, it is using the _ pricing strategy.

answer

Market skimming

question

Which of the following product mix strategies involves setting prices across an entire product range based on cost differences between the products, customer evaluations between.....

answer

Product-line pricing

question

Which of the following product mix pricing strategies involves pricing additional or accessory products sold along with the main product?

answer

Optional product pricing

question

Which of the follow product mix pricing strategies involves pricing products that can only be used with the main product?

answer

Captive product pricing

question

In the case of services, captive product pricing is called _ pricing.

answer

Two parpt

question

Using _ pricing, companies are able to turn their trash into cash, allowing them to make their main product price more competitive.

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Byproduct

question

Which product mix pricing strategies involves pricing multiple products to be sold together?

answer

Product bundle pricing

question

What kind of strategy is "discount and allowance"?

answer

Price adjustment strategy

question

Set of firms that supply companies with the raw materials, components, parts, information, finance and expertise needed to complete products and services are known as _.

answer

Upstream partners

question

Which term refers to the wholesalers and retailers that form a vital link between the firm and its customers?

answer

Downstream partners

question

A _ is made up of the company suppliers, distributers, and customers who partner to improve the performance of the entire system.

answer

Value delivery network

question

A _ is a set of interdependent organizations that help make a product or service available for use or consumption b the consumer or business user.

answer

Marketing channel

question

In a _ channel, the same member both produces and delivers a product or service to consumers.

answer

Direct

question

At its most basic form, a marketing channel consists of a producer and the _.

answer

Consumer

question

_ are complex behavioral systems in which people and companies interact to accomplish individual and company channel goals.

answer

Distribution Channels

question

Conflict that occurs amongst firms at the same level of marketing channel is known as _ conflict.

answer

Horizontal

question

A _ marketing system consists of producers, wholesalers, and retailers acting as a unified system.

answer

Vertical

question

_ includes all the activities involved in selling products or services directly to final consumers for their personal non-business use.

answer

Retailing

question

_ is a type of service offered by those retailers who serve customers who are willing.......

answer

Self Service

question

_are retailers that offer sales assistance because they carry more shopping goods about customer........

answer

Limited retailers

question

Today, _ are flourishing due to the increased use of market segmentation and market targeting.

answer

Specialty stores

question

_ are facing slow sales growth because of the slower population growth, increased competition, and the rapid growth of out-of-home eating.

answer

Supermarkets

question

A _ is a small store located near a residential area that is open long hours, 7 days a week, that carries a limited line of high turnover goods.

answer

Convenience store

question

Home Depot & PetSmart are examples of _.

answer

Category killers

question

_ retailers in the U.S are growing faster than product retailers.

answer

Service

question

The early _ cut expenses by offering few services and operating warehouse line facilities with low rent in heavily trafficked districts.

answer

Discount stores

question

_ are two or more outlets that are commonly owned an controlled.

answer

Corporate chains

question

_ is a wholesaler sponsored group of independent retailers that engages in a group buying and common merchandising.

answer

Voluntary chain

question

McD's, subway, and Jiffy Lube are all examples of _.

answer

Franchises

question

GameStop sells only v idea games & systems offering a narrow product line...... GameStop is a _.

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Specialty store

question

In recent years, service differentiation amongst retailers has _.

answer

Decreased

question

What kind of tool is direct marketing?

answer

One of the 5 major promotion tools

question

Any paid form of non-persona presentation or promotion ideas of goods or services by an identified sponsor is called _.

answer

Advertising

question

The use of short-term incentives to encourage the purchase or sale of products or service is called _.

answer

Sales promotion

question

_ includes sales presentations, trade shows, and incentive programs.

answer

Personal selling

question

Today's consumers do not need to rely on market or supply information about products or services because they can use _ to seek out a wealth of information.

answer

Internet

question

Shifting away from mass marketing, marketers are developing _ which are designed to build closer relationships with customers in more narrowly defined micro-markets.

answer

Focus marketing programs

question

In order to avoid short-sightedness, today's marketers are working towards viewing........

answer

Customer relationship

question

Response is one of the 4 major _ functions.

answer

Communication

question

_ refers. To the process of putting thought into symbolic form

answer

Encoding

question

A _ is a set of symbols that the sender transmits.

answer

Message

question

In the communication process, the reaction of the receiver after being exposed to a message is called the _.

answer

Response

question

When a customer lets a producer know something about its product or advertising, the consumer is providing _.

answer

Feedback

question

Among the buyer readiness stages, the first stage is _............

answer

Awareness

question

The decisions about impact & engagement of an advertisement fall into the category of _ decisions.

answer

MEDIA MEDIUM *************

question

An advertising objective is classified by its primary purpose which is to inform, persuade, or _.

answer

Remind

question

When the advertising objective is to build primary demand from new product category, _ advertising will most likely be used.

answer

Informative

question

Persuasive advertising becomes _ advertising when a company directly or indirectly compares its brand with one or more other brands.

answer

Attack

question

Describing available services and support is most likely a goal of _ advertising.

answer

Informative

question

Keeping the brand in a customer mind during off-seasons is most likely a goal of _ advertising.

answer

Reminder

question

To break through the clutter, many marketers have ....

answer

Madison & vine

question

The anime of _ is to make an advertisement so useful or entertaining people want to watch it.

answer

Advertainment

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