MKTG 470 Exam 2 Ch 15 – Flashcards
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Which of the following is an area of emphasis that characterizes Japanese distribution channels?
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Loyalty
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The structural impediments initiative opened Japanese markets to more US businesses.
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true
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One of the highest costs of doing business in China is the_____to maintain effective distribution.
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Capital required
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The foundation of the Japanese distribution system is the:
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Small retailer
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By selecting domestic middlemen as intermediaries in the distribution process, companies relegate foreign-market distribution to others
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true
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Which of the following countries has the fewer number of people served per retailer?
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Argentina
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According to the text, if you were a marketer looking for a unique way (and a successful way) to enter a foreign market that would by-pass most entry barriers, you would choose:
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Direct sales through catalogs
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Valerie's company can't seem to keep customers. Which of the following channel strategy Cs should her company consider?
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Continuity
