MKTG 409 quiz 12 – Flashcards

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question
What step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level?
answer
Screening
question
Select the true statement concerning test marketing.
answer
Test marketing is a limited introduction of the product in areas chosen to represent the intended market.
question
The three major ways to modify a product include
answer
aesthetic, quality, and functional changes.
question
Marcellis is a product manager for a major electronics company. His current project is the development and introduction of a new smartphone. Since there are a number of smartphones currently out on the market, Marcellis is concerned about product failure. Currently, Marcellis and his team are in the screening phase of the new product development process. Has his team already passed the phase which is best able to measure the product failure concern?
answer
No, the best phase is the test marketing phase.
question
Changes that affect a product's versatility, effectiveness, convenience, or safety are called ____ modifications.
answer
functional
question
Breakeven analysis is a tool that marketers are likely to employ during the ____ stage of the new-product development process.
answer
business analysis
question
The major drawback to using aesthetic modifications is
answer
that the value of the modification is determined subjectively.
question
Patrick is a member of a consumer marketing panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are "How often would you buy this product?" and "Which features are of little or no interest to you?" Patrick is most likely participating in the ___ phase of the new-product development process.
answer
concept testing.
question
If Jason Carter, product manager at SeaRay Boats, became aware that Bass Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast region, he might want to engage in ____ to reduce the validity of the other firm's results.
answer
jamming
question
____ and ____ are important characteristics of quality for consumer markets, and ____ and ____ are important characteristics of quality for business markets.
answer
Ease of maintenance/durability; company reputation/technical suitability
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