MKTG 409 quiz 12 – Flashcards

What step in developing new products involves determining whether the product idea is compatible with company objectives, needs, and resources on a general level?

Select the true statement concerning test marketing.

The three major ways to modify a product include

Marcellis is a product manager for a major electronics company. His current project is the development and introduction of a new smartphone. Since there are a number of smartphones currently out on the market, Marcellis is concerned about product failure. Currently, Marcellis and his team are in the screening phase of the new product development process. Has his team already passed the phase which is best able to measure the product failure concern?

Changes that affect a product's versatility, effectiveness, convenience, or safety are called ____ modifications.

Breakeven analysis is a tool that marketers are likely to employ during the ____ stage of the new-product development process.

The major drawback to using aesthetic modifications is

Patrick is a member of a consumer marketing panel and has been introduced to a company's new idea for energy drinks. Some of the questions he has been asked are "How often would you buy this product?" and "Which features are of little or no interest to you?" Patrick is most likely participating in the ___ phase of the new-product development process.

If Jason Carter, product manager at SeaRay Boats, became aware that Bass Boats, Inc., was in the process of test marketing a new line of shallow-water fishing boats in the southeast region, he might want to engage in ____ to reduce the validity of the other firm's results.

____ and ____ are important characteristics of quality for consumer markets, and ____ and ____ are important characteristics of quality for business markets.