Midterm Part 2 – Flashcards
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Publix supermarkets and the little clinic banding together to create customer convenience is an example of
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relationship marketing
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a technique that managers use to categorize strategic business units as question marks, stares, cash cows, or dogs is referred to as
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a business portfolio analysis
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the 4th stage in the 5 stages in the consumer purchase decision process
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purchase decision
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what percentage of all consumer conversations happen online?
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10%
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staying at a luxury hotel would be found in what level of the maslow hierarchy of needs?
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personal
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all of the following are examples of economic espionage except
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bribery
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anheuser-busch acts on what it views as an ethical obligation to its customers and the general public with its
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alcohol awareness and education programs
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the better business bureau (BBB) tries to use BLANK to get its members to comply with its standards of business conduct
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moral suasion
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which of the following laws has the purpose of protecting competition?
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sherman antitrust act
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ISO stands for
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International Standards Organization
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Social Responsibility refers to
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the view that organizations are part of a larger society and are accountable to that society for their actions
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why did 33 percent of PepsiCo's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples?
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they would prefer competing ethically so they could sleep at night
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which of the following would be identified as a social force in an environmental scan?
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an increase in Asian immigration
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which of the following is an action the Federal Trade Commission (FTC) can take to stop a company from continuing an unfair trade practice?
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a cease and desist order
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the value to consumer that comes from making an item easy to purchase through the provision of credit cards and financial arrangements constitutes BLANK utility?
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possession
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the 2 major aspects of the evaluation phase of the strategic marketing process are
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comparing the results of the marketing program with the goals in the written plans to identify deviations and then act on them
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where would the honda civic (hybrid version) and the Honda Accord fall in the BCG business portfolio analysis matrix?
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the hybrid Civic is a star, the Accord is a cash cow
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which of the following statements would most likely be heard at functional level of an organization?
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"we plan to implement a Facebook advertising initiative within 90 days"
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which of the following statements is an example of place utility?
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airlines that allow you to print your boarding pass at home
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all of the following are marketing mix strategies that Chobani has used to sell its yogurt EXCEPT
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price the yogurt below its major competitors to increase sales and market share
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Mark Zuckerberg is a co-founder of the social networking site
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Facebook
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Which of the following is an example of form utility?
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an iPhone with a multi-touch user interface for easy navigation
