question

T/F: In business, a marketing concept will list information such as ethnic background, age, income level, and geographic location.

answer

False

question

T/F: Selling camping gear through catalogs mailed to Sierra Club Members and other outdoors people is an example of place utility.

answer

True

question

T/F: According to the text, the place is the means of getting the product into the consumer's hands

answer

True

question

T/F: "Buy one get one free." This is an example of distribution.

answer

False

question

T/F: People who share similar needs and wants and who can purchase your products are called a market.

answer

True

question

T/F: Businesses can use database technology to provide products to a specified target market.

answer

True

question

T/F: A marketing mix is a formal written document which directs activities for a specific time.

answer

False

question

T/F:In marketing, having a time frame will indicate if an objective has been reached.

answer

True

question

T/F:Understanding ethnic backgrounds and household income is part of market segmentation

answer

True

question

T/F:In the United States, the most rapidly increasing ethnic population is African Americans.

answer

False

question

T/F: In November, some supermarkets offer consumers a free turkey if the consumers purchase $200 worth of groceries during the month. This offer is an example of loyalty marketing programs.

answer

True

question

T/F: A company's news releases should have a variety of themes so that the public doesn't become bored and and lose interest in the company's activities.

answer

False

question

T/F: An advantage of publicity is that its cost are lower than other forms of promotion

answer

True

question

T/F: Some companies foster community relations by giving their employees leave from job responsibilities in order to head large-scale charitable efforts.

answer

True

question

T/F: Businesses spend more money promoting to consumers than to other businesses.

answer

False

question

T/F: The visual element that projects an appropriate store image, distinguishes a store from its competitors, and attracts potential customers is the storefront.

answer

True

question

T/F: Visual merchandising is a form of personal selling because its artistic aspects focus on the customer's emotional buying motives.

answer

False

question

T/F: Display lighting should be only slightly stronger than store lighting to avoid creating a glare on the merchandise.

answer

False

question

T/F: In department stores mannequins are examples of functional props.

answer

True

question

T/F: Hot Stuff will be a new retail clothing store whose target market is girls, ages 14-21. The store owners should use strong colors and bright lighting to attract their customers their target customers.

answer

True

question

T/F:Advertising demonstrates the features and benefits of a product or service.

answer

True

question

T/F: Within a specific geographical area. newspapers appeal to a greater number of people than magazines do.

answer

True

question

T/F: A return of 10 percent for printed direct mail is usually considered excellent

answer

True

question

T/F: According to the text, less than half of adults in the U.S. read the newspaper every day.

answer

False

question

T/F: A business can receive free listing of its name, address, and phone number in the White Pages of a telephone directory.

answer

True

question

T/F: A virtual advertising agency provides Web site development but does not provide advertising copywriting.

answer

False

question

T/F: The purpose of a headline is to draw potential customers into reading the ad's copy.

answer

True

question

T/F: A print advertisement for Enterprise Rent-a-Car carries the headline "To get your business, I'll come get you." The headline is an example of the use of alliteration

answer

False

question

T/F: According to many advertising and sales experts, copy is the most important part of a print ad.

answer

False

question

T/F: In business a well designed signature gets instant recognition.

answer

True

question

T/F: A drop shipper collects products from a manufacturer and ships them to a retailer.

answer

False

question

T/F: A manufacturer of antiseptic soap sells its product to hospitals. In this channel of distribution, the final user is an industrial user

answer

True

question

T/F: Japan has a large number of very powerful distribution intermediaries

answer

True

question

T/F: Using an in-house sales force increases a company's control over its products

answer

True

question

T/F: In both the consumer and industrial markets, direct distribution is the least commonly used.

answer

False

question

T/F: In business, the cost of physical distribution is surpassed only by the cost of labor

answer

False

question

T/F: Intermodal transportation combines two or more transportation modes to maximize advantage of cash.

answer

True

question

T/F: The Federal Aviation Administration regulates air freight charges

answer

False

question

T/F: A contract carrier does not have to publish its freight rates, because it negotiates fees with each customer.

answer

True

question

T/F: Shipping between Seattle, Washington, and Los Angeles, California is call intracoastal shipping.

answer

True

question

T/F: A company's profit is equal to its return on investment.

answer

False

question

T/F: E-tailing has increased the popularity of flexible pricing.

answer

True

question

T/F: Penetration pricing encourages volume sales which increase a company's profit margin but also increases its fixed costs

answer

False

question

T/F: It is not possible to set a price too low because a target market will always be attracted to low-cost items.

answer

False

question

T/F: Very little price changes will be made for products introduced with skimming prices.

answer

False

question

T/F: A retailer who discounts an item's retail price also also reduces his or her markup on the item

answer

True

question

T/F: Businesses generally use employee discounts in order to justify paying employees a lower wage.

answer

False

question

T/F: Trade discounts are based on the manufacturer's price to the wholesaler or retailer.

answer

True

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