Marketing Soren Chemical Case Study Essay Example

the coracle, indicating that the distributors were not very much interested in selling the product.

Possible corrective measures: There are two possible options for increasing the sales of Coracle, Options Creating more awareness about Coracle among end user, by increased advertising which would require $600 000 budget so that people know about product and its advantages and they would remember the brand name Options To increase the margin for the wholesalers and retailers, so that they will aggressively sell the product to the end users.

Analysis Mortise's target is to sell 100,000 units of container for the first year of sales. Considering $5. 21 of gross profit per container Sorer would have 100000*$5 $521000 but this is not sufficient for $600000 advertising budget.

In terms of quality Siren's Coracle is in direct competition only with Jackson Clearly, although the dosage required by Clearly is more than required b which reduces Annual cost for Sorer Chemical.

Hence there is a considerable available for Sorer to have retailer and wholesaler increase their per contain From the calculations shown in below exhibits and exhibit 2, we can see eve having retailers price as $30 per container (example), Sorer is at significant advantage on annual cost and e keeping its own gross margin and thereby profit more or less the same.